How can mobile applications benefit small businesses?

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How can Mobile Apps benefit Small
Businesses?
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More and more businesses are getting closer
toward mobile marketing. Whether you are a small
business or a large corporate, Mobile apps are a
must have.
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The existing stock of mobile applications provide
a large set of features and capabilities. However
creating an app that adds value to your business
is the real challenge.

• A custom mobile app for your business allows
  customers and other stakeholders to be in touch
  with the you from their mobile devices 24x7. It
  is an unparalleled advantage that every business
  needs.

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Mobile App Features Important for Your
Business
Social Integration Social media is the biggest
platform for engagement within an app. Apps can
use Facebook or Google or Twitter to authenticate
and sign in users. Once they have signed in they
can like, comment or share the content from
within the app. It helps users to keep engaged
with the application. Customization Privacy
setting is the most important for apps. Make your
users feel safe and comfortable while using the
app. Allow them to customize the app to their
display and usage preference. Include Analytics
Receiving information about apps usage helps
developers to redesign and reinvent the apps in
future to improve user engagement and app
functionality. For this purpose it is important
to integrate a system of analytics into your
mobile application. Also publishing knowledge
base, FAQs and blogs about app use and features
helps. User Feedback User feedback is very
helpful to ensure apps remain relevant for users.
Always give your users a chance to give feedback
for your application.
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Types of Mobile Apps you can create for your
business
Marketing App
Service/Product App
Non-Commercial or Internal Use App
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Mobile Apps can be used to promote products or
service. This is a very effective strategy for
businesses in a highly competitive and fast
changing marketing. All you need to do release
a user-friendly app that does something great for
your market and increases the brand awareness of
your business.
Apps Purely for Marketing
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Many banks have launched apps that allows
customers to check their bank balances and do
transactions through their mobile. This provides
quicker and convenient banking for user. Think
how your service could be improved with a free
app. Your apps can help you create a more
satisfied customer and beat out the competition.
Apps for Service/Product
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• You can build apps to streamline business
  processes. Some such apps could be for
• Property Audit apps
• Customer sign up apps
• Customer Satisfaction Survey apps
• Such apps help to capture and store information,
  communicate spontaneously. They help in reducing
  overheads and minimize errors in your business.

Apps for Internal Use
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Apps can help present your business to a largely
mobile audience Businesses can develop apps to
supplement their existing business assets. So if
they have a website then the app could simply
integrate access to that content. Such native
apps are easy and quick to build.
Reach new customers Always set a goal to target
the new audience. Lets hope that a good number
of your current customers download and use your
app, but theres also the potential to reach a
whole new audience who are experiencing your
brand for the first time.
Get income from apps Smart business builds apps
to create another stream of income. Income can by
showing ads in their apps or by facilitating
in-app purchases or job enquiries.
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Interested in learning more about Mobile Apps?

• Contact Cosmos Webtech, a premier digital
  marketing service provider in Sydney. We create
  digital assets that bring customers 24x7.
• web http//cosmoswebtech.com
• mob 61 433 309 677