The Four Reasons Every Leader Should Master Social Media

1
The Four Reasons Every Leader Should Master
Social Media
2

• The roots of social media go back much further
  than most people remember. In the early 1990s, I
  was active on social media as a member of Prodigy
  and the various forums that were available. Even
  before then, I utilized social media as part of
  bulletin boards that you could dial into using a
  1200 baud modem. But of course when we talk about
  social media today, we are referring about the
  revolution that started with sites like Myspace
  and has now spread to Facebook, Twitter,
  Instagram, Pinterest, LinkedIn, and many other
  sites like them.

3
FB
T
ln

• Like any technology, it is typically the younger
  crowds that are the first to embrace them.
  Eventually, the older demographic and business
  groups join in and social media has clearly
  reached that point. Today, social media is
  everywhere. I believe that as a leader, you must
  embrace social media or you cannot be at your
  best. There are four simple reasons you must
  master social media as a leader.

4
Social media allows you to expand your reach.
Social media allows any individual, especially
you as a leader, to expand your reach by letting
people all around the world hear your voice as
long as you have something interesting to say.
While no one has to actually listen to you on
social media, people choose who they do and do
not want to communicate with, who they do and do
not want showing up on their feed, and who they
do or not communicate with. If you are truly a
leader and have something worthy to share, then
people will want to listen.
5
Social media provides fast communication
Social media allows you to communicate quickly
with a large group of people using various
groups, boards, and pages. Today as a leader, you
must be able to communicate effectively and
efficiently with large groups of people and
social media is one of the best ways in which you
can do this. With a single post, you can reach
hundreds, thousands or even millions of people.
There is no other form of communication that
allows you to have the same reach today.
6
Social media help you get to know people.
LinkedIn
Social media is one of the best ways of getting
to know the people you are leading, because there
is an abundance of information about everyone,
including birthdays, anniversaries, and all kinds
of data about every individual that they are
willing to share with you and the world.
Therefore, you can quickly learn more about an
individual by looking at their Facebook page and
their tweets than you can sometimes after years
of knowing people.
7
Social media is where the people you lead hang
out.
As a leader, you must be willing to embrace that
which is common for the people you are attempting
to lead. If you cannot embrace social media, it
means that you cannot connect with the people you
are leading. Certainly, you cannot lead at the
same level as you would if you were able to
embrace this world. For the four reasons above
and about 40 more reasons that I will not get
into here, social media is a must-have for anyone
who is a leader. Embrace social media and use it
to communicate and to lead more effectively. You
will not regret it.
8

• Website https//titaniumsuccess.com
• Titanium Success
• Mr. Arman Sadeghi, CEO
• info_at_titaniumsuccess.com
• [phone]
• Resources https//titaniumsuccess.com/the-four-r
  easons-every-leader-should-master-social-media/