Salesforce and Data.com Integration Case Study

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Salesforce and Data.com Integration Case Study
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About the Client
The client is a leading family restaurant chain
with more than 250 restaurants in 29 states
across the United States.
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The Challenge
The client was using Salesforce for their CRM
activities and regularly ran marketing campaigns
in all the states, where they operated, to reach
out to potential customers for their event
catering services. They were searching for a
market intelligence solution that could be
integrated into their CRM system to help them
identify and run targeted marketing campaigns for
their services.
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Kairos Solution
The client approached Kairos to help them
evaluate and finalize the right market
intelligence product as well as to integrate the
product with their Salesforce system. Kairos
suggested Data.com to the client. Data.com is a
robust and powerful marketing intelligence
solution giving access to millions of contact and
account data and a global database from DB. The
entire project was completed within three weeks
during which we ensured the following

• Integrated Data.com with Salesforce CRM using
  webservices (REST API).
• Customized the search criteria to suit the
  clients requirements.
• Presented the search results to the end users
  in desired format and location.

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Business Impact
With this integration effort, the client was able
to observe the following improvements By
integrating the Data.com database into their
CRMs, the client was able to filter information
by prospects according to their search criterion
and store it in a desired location inside
Salesforce.com. They can then use this
information for sales and marketing activities.
This greatly reduced the time spent by the team
in downloading the same information repeatedly
and ensured the consistency of data used across
the teams.
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THANK YOU
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