Ways to Attract Trade Show

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Ways to Attract Trade Show
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• When you think of trade show exhibits, certain
  things grab your attention. Some examples can
  include putting on a grandiose light show, cool
  promotional giveaways, your favorite song playing
  from within an exhibit, or an appearance by a
  famous TV actor.

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• The entire point of attending a trade show within
  your own industry is to get the word out about
  what your company can offer potential clients.
  Below are some methods of drawing attention to
  your exhibit and successfully achieving the art
  of standing apart from the crowd.

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• People love visuals and colors. Using the color
  black in custom exhibits, for example, forces an
  authoritative mood for trade show attendees. Red
  symbolizes excitement and the color blue equates
  to a serene feeling.

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• For a new product launch, you would probably want
  to incorporate red into the design. If your
  company is exhibiting at a fitness show, you
  might use blue to gain some attention for your
  new yoga class. Lights can also be included in
  this category to earn glances from attendees.

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• Offering freshly baked cookies plays to peoples
  sense of smell and cravings. Who wouldnt want to
  step inside a booth with baked goods waiting for
  them? Pair it with hot coffee and youre setting
  yourself up for instant success.

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• Atmosphere matters when it comes to trade show
  attendees approaching your exhibit. People dont
  want to be in a jam packed booth where they cant
  even take a step. An open atmosphere will induce
  a welcoming feeling and moving the furniture
  towards the back or side of a booth will help
  with that.

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• Booth staff and attendees will instantaneously
  feel comfortable in your trade show exhibit when
  you choose quality carpet with padding. Sales
  staff will be good for the entire day and
  attendees will want to stick around to see how
  your company works for them.

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• Adding something fun with each staff member
  (useful giveaway, beverage, etc.) will make them
  feel at home and allow for fun, non-business like
  conversations to happen.
• Whether or not we want to admit it, people judge
  each other all the time.

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• Having a dress code for staff is necessary for
  trade show attendees to determine who is with
  your company. Getting shirts, pants, or a scarf
  customized for all of the booth staff to wear is
  important.

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• If theyll be working in your trade show exhibit
  for more than a few days, order a few options in
  their size for them wear. The dress code has to
  represent what your brand and corporate values
  are all about.

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• Technology plays a massive role in our lives,
  just like it should be incorporated when planning
  your trade show exhibits. Using e-mail blasts and
  sponsorships will tremendously help when
  gathering potential leads. With so many
  relatively inexpensive options, make sure you
  have all of them at your disposal.

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• Last, but not least, how your booth staff
  interacts with attendees matters. A well-trained
  booth staff is essential for a successful trade
  show. Only the best people from your company
  should be chosen because he or she needs to be a
  point-of-reference for everything about your
  company.

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• These people need to be able to start a
  conversation with attendees and keep it flowing.
  Booth staff needs to be welcoming, kind,
  knowledgeable, have an outgoing personality, and
  know how to handle various situations that may
  arise at a trade show.

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