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• MKT 438 Entire Course

• MKT 438 Final Exam Guide

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (UOP Course)
• MKT 438 Week 1 DQ 1 (UOP Course)
• MKT 438 Week 1 DQ 2 (UOP Course)
• MKT 438 Week 1 DQ 3 (UOP Course)
• MKT 438 Week 2 Team Assignment Public Relations
  Campaign Overview Paper (UOP Course)
• MKT 438 Week 2 DQ 1 (UOP Course)
• MKT 438 Week 2 DQ 2 (UOP Course)
• MKT 438 Week 2 DQ 3 (UOP Course)

• .         Morale at the company was low after a
  series of severe firings.  Ive got just the
  thing to get morale back up again, said Darren,
  the firms public relations director.  Well
  start an employee television program.  We start
  filming tomorrow.  What vital public relations
  step did Darren overlook?

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 1 DQ 1

• MKT 438 Week 1 DQ 2

• Should a company be concerned with public
  opinion? Why or why not?

• Which PR communication tool do you feel is the
  most effective? Why

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 1 DQ 3

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper

• Explain your personal definition of PR and
  definitions from three
• different sources, such as the Public Relations
  Society of
• America, textbooks, and so forth

• What role does PR play in your organization?
  Explain your answer

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 2 DQ 1

• MKT 438 Week 2 DQ 2

• What are some positive and negative aspects of
  publicity

• At what stage of the PR campaign should
  evaluation occur? Explain your answer.  What are
  three types of evaluation techniques used in PR?
  What are examples of each?  

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 2 DQ 3

• MKT 438 Week 2 Team Assignment Public Relations
  Campaign Overview Paper

• How would PR research impact a PR team?  Give an
  example

• Resources University Library, Internet, and the
  Virtual
• Organizations can be found on the student website
  at
• http//ecampus.phoenix.edu
• Select a PR scenario from the following list
• An organization is planning to introduce a new
  product or
• service in another country.
• An organization wants to position itself as a
  leader in embracing

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 3 DQ 1

• MKT 438 Week 3 DQ 2

• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools

• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 3 DQ 3

• MKT 438 Week 3 Individual Assignment Functions of
  Public Relation Paper

• How critical is the internal communications
  process in PR? Explain

• Resources University Library, Internet
• Select an organization with which you are
  familiar, and identify an
• issue within that organization that would have
  both organizational
• and societal implications.

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 3 Team Assignment Public Relations
  Campaign Strategy Paper

• MKT 438 Week 4 DQ 1

• Write a 1,250- to 2,000-word paper in which you
  recommend
• strategies to build media relations and generate
  publicity for the
• organization selected in Learning Team Meeting
  One. Address the
• following in your Strategy Paper

• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 4 DQ 2

• MKT 438 Week 4 DQ 3

• What potential effects can a crisis have on an
  organization? Explain your answer.

• Read the case on the Exxon Valdex.  What do you
  see as the top PR problems from this case and
  what would you do differently if you were in the
  PR department

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 4 Individual Assignment Effective
  Communication Case Study Analysis

• MKT 438 Week 4 Team Assignment Public Relation
  Campaign Progress Report Presentation

• Select one of the following case studies located
  in The Practice of
• Public Relations or a case study assigned or
  approved by faculty
• The Tylenol Murders, Ch. 2
• Exxon Corporations Bad Good Friday, Ch. 5

• Prepare a 5- to 7-minute oral Progress Report
  Presentation
• accompanied by 8 to 10 Microsoft PowerPoint
  slides illustrating
• the work completed on your PR Campaign up to this
  point.

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 5 DQ 1

• MKT 438 Week 5 DQ 2

• How has technology impacted the dissemination of
  information to global publics?

• How can the power of PR influence and change your
  point of view? Is this ethical?

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 5 DQ 3

• MKT 438 Week 5 Individual Assignment Managing a
  Crisis Using PR Simulation Summary

• How has globalization, technology, and diversity
  affected PR in the past five years? 

• Write a 600- to 900-word summary answering the
  following
• questions
• What does proactive planning mean?
• What feedback mechanism would you develop in
  this situation?
• What is an ineffectual way of deploying this
  plan? Provide some
• examples of what not to do in this situation.

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MKT 438 Potential Instructors / tutorialrank.com

• MKT 438 Week 5 Team Assignment Final Paper and
  Presentation

• Resources University Library, Internet
• Prepare 15 to 17 Microsoft PowerPoint slides
  with speaker notes
• illustrating the strategy and tactics of your PR
  Campaign.
• Write a 3,750- to 4,500-word paper integrating
  revised versions of
• your previous Learning Team Assignments. Include
  the following
• elements in your PR Campaign

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