Market Outlook on Smartphone in India

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Market Outlook on Smartphone in India
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Summary
A smartphone is a device that lets you make
telephone calls, but also adds features that you
might find on a personal digital assistant or a
computer. A smartphone also offers the ability to
send and receive e-mail and edit Office
documents, for example. Smartphone has turned out
to be a basic need in todays generation. This
report is about the market size of the smartphone
industry in India and how the threat of new
entrants in this industry is increasing rapidly
which makes the ASP of smartphone cheaper than
before. This report reveals how the organized
players are trying to make a strong foothold by
making a strong distribution channel in India.
The report also reveals the trend in this
industry is shifting to buying of smartphones
below 13,000 INR segment. People prefer changing
their phones with the new features coming rapidly.
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The India Smartphone Market report is about the
current market size of the smartphone industry
and the reach. Samsung, Micromax, Karbonn, Intex
are the leading companies in the Indian
smartphone industry. Maximum market is covered by
the north region. The west region comes in the
second position. The least market share is
covered by the south and the east regions of
India. E-Commerce players have emerged as strong
distribution channel for smart devices,
especially smartphones in India.
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The featured phone still is covering a major part
of the mobile phone market as compared to that of
Smartphones. The segment with pricing below
Rs.13, 000 is covering more than half of the
Smartphone market in India. Samsung and Nokias
share are expected to decrease by 2018 whereas
Micromax is expected to increase its share by
then. The report also reveals that E-Commerce
players have emerged as strong distribution
channel for smart devices, especially
Smartphones. The decreasing prices of
Smartphones, the EMI option available in the
Smartphones are driving the Smartphone market in
India.
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Table of Contents

1. Executive Summary
2. Global Smartphone Market Outlook
3. India Smartphone Market Outlook
4. Company Profile
5. Disclaimer

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