Title: CRM DEVELOPMENT
1WELCOME
2CRM DEVELOPMENT
3CRM or customer relationship management, can be
defined simply as a plan that focuses on how you
interact with your customers. But there's much
more to it than that. And to put your CRM plan
into action, you'll need software tools that
track the replies and actions of customers,
employees and others involved in your business
relationships.
4Good customer relationship management also
requires the larger process of watching and
analyzing the data that these tracking tools
record. By obtaining valuable feedback on
transaction behavior and how customers and
employees think and interact, you can develop
relationships and increase replication business
through greater customer satisfaction.
5Effective CRM is about competing in the
relationship measurement. Not as an alternative
to having a competitive product or
sensible price-but as a differentiator. If your
competitors are doing the same things you are,
product and price won't give you a
long-term supportable competitive advantage.
6This takes us nicely to the area of CRM software.
It is a common misunderstanding that CRM is about
software, while quite the opposite is true. CRM
has nothing to do with software. The role of the
software is to store and order the information,
produce the reports, and produce the modified
communication.
7Usually, only larger enterprises could think
about applying customer relationship management.
But nowadays, all businesses are realizing the
importance of this technology. With the internet
uprising changing the options for businesses like
yours, CRM has become more available.
8THANK YOU
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