India Breakfast Cereal Market Outlook, 2021

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• India Breakfast Cereal Market Outlook 2021

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Emerging markets are growing in importance to
breakfast cereal makers Breakfast has
traditionally been a home-cooked meal, but a
change in lifestyle according to the demands of
rapid modernization has made breakfast cereals a
virtually irreplaceable commodity in the modern
kitchen. Increasing adoption of the Western
lifestyle all over the world is the prime driver
for the global breakfast cereal market. Today,
breakfast cereals can be segmented into
ready-to-eat cereals and hot cereals. The
preparation time in the ready-to-eat cereals is
almost nil, while on the other hand, hot cereals
require time to get cooked before they can be
consumed. Breakfast was traditionally a sit-down
meal in most markets, but is now often eaten
hurriedly or on the go in the form of snack bars
or ready to eat breakfast cereals. Ready-to-eat
cereals are made up with corn flakes, wheat or
puffed rice.
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According to recently published report of India
Breakfast Cereal Market Outlook, 2021,
multinational cereal makers are ramping up sales
in developing countries such as Africa, Asia and
elsewhere. The giants are making the overseas
push to offset lackluster sales in the U.S. and
parts of Europe as consumers increasingly avoid
sugar-laden breakfasts in favor of fresher,
faster and more portable foods. Cereal sales in
the U.S., by far the biggest market with around
one-third of the global business, have been
sluggish for several years as more consumers
favor protein-heavy meals they can eat on the go.
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Emerging markets are growing in importance to
cereal makers as more residents in those
countries move to cities and have less time and
inclination to make traditional warm breakfasts.
As middle classes emerge, consumers have more
disposable income and want more variety in their
food. The Asia Pacific market for breakfast
cereals is witnessing a dramatic rise in demand
owing to increasing prevalence of the modern,
hectic lifestyle and shift towards healthier
breakfast alternatives.   However, product
innovation is vital in order to tap into
different cultural expectations and consumer
habits. In South Africa, Kellogg introduced Corn
Flakes Instant Porridge a few years ago after
discovering that some consumers were boiling its
usual corn flakes into a soggy and unappetizing
mess.
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This was because many people traditionally had
hot porridge for breakfast and thought that corn
flakes should be prepared in the same way. In
Thailand, a company called Cereal Partners
Worldwide, a joint venture between food companies
Nestlé and General Mills, sells a single-serve
packet of cereal that comes with a paper bowl and
plastic spoon because that is the way consumers
are used to eating a rice-based breakfast. In the
South American nation of Columbia, Kellogg sells
cereals in packs attached to yoghurt because
local consumers tend to prefer yoghurt over milk.
In India, Kelloggs Corn Flakes include
traditional flavours such as unsweetened mango
and savoury pongal, a mixture of rice, milk, cane
sugar and coconut.
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Table of Contents

1. Executive Summary
2. Global Breakfast Cereal Market Outlook
3. India Breakfast Cereal Market Outlook
4. India Ready-To-Eat (RTE) Breakfast Cereal Market
   Outlook
5. India Hot Breakfast Cereal Market Outlook
6. Pricing Analysis
7. India Economic Snapshot
8. Policy Regulatory Landscape
9. Trade Dynamics
10. Channel Partner Analysis

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