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COM 302 Course Tutorial

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COM 302 Course Tutorial

• COM 302 Entire Course

• COM 302 Week 1 Marketing Communications Process

• COM 302 Week 1 Marketing Communications Process 
• COM 302 Week 2 Advertising Media Mix
• COM 302 Week 2 Sales Promotion and Advertising
• COM 302 Week 3 Building New Brands
• COM 302 Week 4 Direct Marketing
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• Week 1 Individual Assignment Marketing
  Communications ProcessResources Ch. 1 5 of
  Advertising and Promotion and the University
  LibraryWrite a 750- to 1,050-word paper in which
  you examine marketing communications produced by
  an organization.

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COM 302 Course Tutorial

• COM 302 Week 2 Advertising Media Mix

• COM 302 Week 2 Sales Promotion and Advertising

• Learning Team Assignment Advertising Media
  MixResources Ch. 12 of Advertising, Promotion,
  and Other Aspects of Integrated Marketing
  Communications Ch. 13 of Advertising and
  PromotionReview the sample entry in the matrix.

• COM302 Week 2 Individual Assignment Sales
  Promotion and AdvertisingResource Ch. 16 of
  Advertising, Promotion, and Other Aspects of
  Integrated Marketing CommunicationsSelect a
  company to research that is different from the
  one you selected in Week One but that competes in
  the same industry.

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COM 302 Course Tutorial

• COM 302 Week 3 Building New Brands

• COM 302 Week 4 Direct Marketing

• Week 3 Assignment Building New BrandsResources
  Ch. 17 of Advertising and Promotion Ch. 3 of
  Advertising, Promotion, and Other Aspects of
  Integrated Marketing Communication and the
  Center for Writing ExcellenceConsider that one
  possible way of using public relations (PR) is to
  introduce a new

• Week 4 Assignment Direct MarketingResource Ch.
  14 of Marketing Real People, Real
  ChoicesContinue working on the Week Four
  Learning Team Assignment Direct
  Marketing.Review the examples of direct
  marketing that team members gathered and
  researched during Weeks One, Two, and Three.

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COM 302 Course Tutorial

• COM 302 Week 5 Internet-Based Marketing Blog

• COM 302 Week 5 Social and Ethical Aspects

• Week 5 Individual Assignment Internet-Based
  Marketing BlogResources University of Phoenix
  Material Writing a Blog and Ch. 15 22 of
  Advertising and PromotionVisit the websites of
  three of the following companies Kimberly-Clark,
  Snapple, Disney, BMW, Chrysler,
  Colgate-Palmolive, H-E-B, or Universal Studios.

• Week 5 Assignment Social and Ethical Aspects of
  Advertising and PromotionResources Ch. 22 of
  Advertising and Promotion and the University
  LibraryDebate one of the following social or
  ethical issuesAdvertising is informative. vs
  Advertising is manipulative.Advertising creates
  and perpetuates stereotypes.

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COM 302 Course Tutorial
For more course tutorials visit www.uophelp.com