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• CGD 318 Entire Course

• CGD 318 Week 1 DQ 1 What is Public Relations

• CGD 318 Week 1 DQ 1 What is Public Relations
• CGD 318 Week 1 DQ 2 Public Relations and Crisis
  Management
• CGD 318 Week 1 Quiz
• CGD 318 Week 2 DQ 1 Public Relations Research
• CGD 318 Week 2 DQ 2 Publics Public Opinion
• CGD 318 Week 2 Assignment To Accept or Reject a
  Client

• What is Public Relations? Assess a minimum of two
  definitions of public relations from the course
  materials and your own research. Compare and
  contrast the major differences and
  interrelationships between public relations and
  journalism. Has public relations influenced your
  buyer behavior?

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• CGD 318 Week 1 DQ 2 Public Relations and Crisis

• CGD 318 Week 1 Quiz

• Public Relations and Crisis Management. Review
  the video, Jack Welch on Toyota's PR Disaster.
  How does Dr. Welch assess Toyotas performance?
  Based on the course materials and the video and
  other research, synthesize the concepts and give
  an illustration of how Toyota might have changed
  public perception using PR in responding to this
  crisis.

• Quiz
• 1. When steps are taken to repair damage
  from the crisis and to prevent it from happening
  again, it is what type of strategy?
• 2. According to the text, clients often
  criticize public relations firms for all of the
  following EXCEPT

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• CGD 318 Week 2 Assignment To Accept or Reject a
  Client

• CGD 318 Week 2 DQ 1 Public Relations Research
  (Ash

• To Accept or Reject a Client. A well-known
  professional baseball player is suspected of
  having used steroids and other performance-enhanci
  ng drugs. He has not been charged. His agent asks
  you to advise and assist him in handling the
  intense media interest in the case.

• Public Relations Research. Identify a minimum of
  five ways research is used in public relations.
  Discuss the role of public relations research in
  setting organizational short-term and long-term
  goals within an organization. Assess the manner
  in which public relations research can help
  professionals build

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• CGD 318 Week 2 DQ 2 Publics Public Opinion

• CGD 318 Week 2 Quiz

• Publics Public Opinion. Choose an organization
  and identify its key audiences, or publics.
  Assess how these publics can have their opinion
  shaped. Compare and contrast the influence of the
  different types of opinion leaders and their
  influence on shaping public opinion. Respond
  substantively to at least two of your classmates
  postings.

• Quiz
• 1. Any false statement about a person or
  organization that creates public contempt,
  hatred, ridicule, or inflicts injury on
  reputation is known as
• 2. Motivational objectives are more
  difficult to accomplish because

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• CGD 318 Week 3 Assignment News Release

• CGD 318 Week 3 DQ 1 The Audience

• News Release. Review the section entitled The
  Format of a News Release in the beginning of
  Chapter 10. Choose an existing product or a made
  up product and write a one to two page news
  release (not including title and reference pages)
  announcing the introduction of the new product
  using the provided format.

• The Audience. Select and discuss one of the
  following questions. Conduct research using the
  text and the Universitys Online Library to
  support the position you take. Respond
  substantively to at least two of your classmates
  postings.
• a. Assess the public relations implications of
  the senior market in the United States.

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• CGD 318 Week 3 DQ 2 Public Relations Tactics

• CGD 318 Week 3 Quiz

• Public Relations Tactics. Review the public
  relations communications instruments in Chapter
  10, such as news releases, brochures, and
  broadcast media. Select an organization, and
  compare and contrast the strengths and
  limitations of two instruments used by the
  organization.

• Quiz
• 1. This form of news delivery to
  television stations must be carefully considered
  because of the cost.
• 2. The most widely used document issued
  by practitioners to news media is the
• 3. Which is a good public relations tech
  tool

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• CGD 318 Week 4 DQ 1 Global Impact of Public
  Relations

• CGD 318 Week 4 DQ 2 Business, Sports, Tourism

• Global Impact of Public Relations. Select an
  organization from the United States that conducts
  business in countries other than the U. S., and
  assess the impact of global public relations on
  buyer behavior (hint Coca-Cola, Disney,
  McDonalds, etc.). Respond substantively to at
  least two of your classmates postings.

• Business, Sports, Tourism, and Entertainment.
  Synthesize the course materials and evaluate how
  the public relations professional educates the
  media using a specific example either from a
  corporation, a sports celebrity, tourism (for a
  state, for example), or for an entertainer.

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• CGD 318 Week 4 Quiz

• CGD 318 Week 5 DQ 1 Public Relations Non-Profit

• Quiz
• 1. Which is NOT a Hofstedes cultural
  dimension that addresses a cultural difference?
• 2. The pinnacle of corporate sponsorships
  is
• 3. The refusal to buy the products or
  services of a company is called

• Public Relations Non-Profit Organizations.
  Select a non-profit organization (American Red
  Cross, Salvation Army, etc.) and assess the role
  of public relations in that non-profit
  organization. Compare and contrast at least two
  characteristics between a for-profit organization
  and a non-profit organization.

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• CGD 318 Week 5 DQ 2 Public Relations in the 21st
  Century

• CGD 318 Week 5 Final Paper (Public Relations of

• Public Relations in the 21st Century. Select an
  organization from the United States and assess
  the methods with which this organization uses
  communication instruments such as traditional or
  social media for its public relations campaign.
  To what extent has this company incorporated
  newer media into its public relations strategy?

• Focus of the Final Paper
• For the Final Paper, you will be evaluating the
  public relations practices at an organization
  based on all the chapters in the course text.
• Develop a paper that answers the following
  questions based on the organization of your
  choice.

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