Vaikundarajan’s Take On The Cheapest Smartphone In India

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Vaikundarajans Take On The Cheapest Smartphone
In India
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Smartphone is fast becoming a commodity.
International brands are coming up with unique
strategy to reach out to a wider audience, says
Vaikundarajan. In a surprise move, a local
smartphone manufacturer called Ringing Bells has
received support from Indian government to launch
the cheapest smartphone titled Freedom 251.
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Keeping up with its Make in India initiative,
this could be a revolutionary move as majority of
the population will be equipped with technology
in their hands. This will further encourage
learning, adds Vaikundarajan.
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The Freedom 251 smartphone price is predicted to
be at INR 500 only.
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Ringing Bells released a statement that
smartphone will be launched in presence of of top
Indian government officials including Shri
Manohar Parrikkar, Union Minister of Defence and
Shri Murali Manohar Joshi, Hon'ble Member of
Parliament.
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The smartphone reminds us of a similar product
launch of Aakash Tablet backed by the
government, informs Vaikundarajan.
The tablet was priced at a meagre 2500 and
intended to provide students with affordable
computing.
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The company has asserted that the product is in
line with Make in Indias vision and aims at
improving the lifestyle of low income people in
the country.
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It will be interesting to see if the product can
truly sell under the banner of Make in India.
There is no doubt that the people involved in its
marketing strategy are highly influential, says
Vaikundarajan.
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