MKT 575 learning consultant - tutorialrank.com

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MKT 575 learning consultant/ tutorialrank.com

• MKT 575 Entire Course (UOP)

• MKT 575 Week 1 Assignment Identify the Macro
  Environment (UOP)

• MKT 575 Week 1 DQs
• MKT 575 Week 1 Assignment Identify the Macro
  Environment
• MKT 575 Week 2 Assignment Marketing Plan
  Evaluation
• MKT 575 Week 3 Reflection
• MKT 575 Week 3 Assignment Case Study
• MKT 575 Week 4 DQs
• MKT 575 Week 4 Assignment Case Study

• Consider a company with which you are familiar.
  Review its corporate website.
• Write a 350- to 700-word paper in which you
  discuss how these align with the current issues
  facing organizations from a macro-environment
  standpoint. Identify the companys mission,
  goals, and marketing goals. Are the companys
  vision, mission goals, and marketing goals
  adequate or lagging based on todays
  environmental issues? Consider the following
• Economic
• Political

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MKT 575 learning consultant/ tutorialrank.com

• MKT 575 Week 1 DQs (UOP)

• MKT 575 Week 2 Assignment Marketing Plan
  Evaluation (UOP)

• How do vision, mission, and goals differ? How do
  each of these relate to the development of a
  marketing strategy?
• Discuss the factors involved in reviewing the
  competition. Should you remain industry-focused
  or should you remain product-focused? Why? Use an
  example in your discussion.

• Faculty will assign a case study from the
  textbook for your Learning Team. Your team will
  function as a consultant to the company you
  choose to review. Your goal as a consultant is to
  evaluate the companys current marketing plan and
  recommend changes.
• Write a 2,100- to 2,800-word paper in which you
  identify the vision, mission, goals, and
  corporate strategy of your clients current
  marketing plan. Complete the following

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MKT 575 learning consultant/ tutorialrank.com

• MKT 575 Week 3 Assignment Case Study (UOP)

• MKT 575 Week 3 Reflection (UOP)

• Review Case 2.1 Pfizer, Inc., or Case 2.2 IKEA in
  Cases for Part 2 of Strategic Marketing
• Write a 1,050- to 1,400-word paper to summarize
  your analyses of the case. Address the following
  in your paper
• Describe the target market
• Discuss the positioning strategy. How effective
  is it?
• Based on the changes in the industry since this
  study was written, would you recommend changes to
  the targeting and positioning strategy? Why?
• What changes would you make?

• Discuss innovation and new-product strategies,
  customer relationships and strategic alliances,
  and branding strategies. Your discussion should
  include the topics you are comfortable with, any
  topics you struggled with, and how the weekly
  topics relate to application in your field.
• Prepare a 350- to 1,050-word paper detailing the
  findings of your discussion

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MKT 575 learning consultant/ tutorialrank.com

• MKT 575 Week 4 DQs (UOP)

• MKT 575 Week 4 Assignment Case Study (UOP)

• For this assignment, choose from the following
  options
• Option 1 Analysis Paper
• Read the instructions in the University of
  Phoenix Material Marketing Plan Evaluation and
  Recommendation Case Study Part 2 Target Market
  and Positioning Strategy Analysis located on the
  student website and select one option to complete
  the assignment

• Discuss the decisions necessary to developing a
  distribution strategy. What are the major types
  of channels? Provide an example of each type of
  channel.
• How are channel strategies evaluated? Why would
  channel strategies need adjustment? Provide
  examples

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• MKT 575 Week 5 Assignment Keurig Case Study (UOP)

• Review the Case 6-7 Keurig Inc. in Cases for
  Part Six of Strategic Marketing.
• Write a 1,400- to 2,100-word paper in which you
  complete the following
• Discuss the appropriateness of distribution and
  channel strategies used for consumer sales.
• Review the pricing strategies for consumer sales.
  Are these strategies appropriate in todays
  market? How would you change them?
• What kind of promotions for consumer sales does
  Keurig have? Are these appropriate? Recommend
  changes or additions.

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