GUIDE TO A GREAT CAREER WEBSITE

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GUIDE TO A GREAT CAREER WEBSITE
Job seekers and employers now prefer online job
search and online recruitment, over traditional
methods, to bring in efficiency and save time. In
purview of these developments, acareer website is
essential for a company to establish a reliable
web presence. Given the importance of a career
page, below are the few things to be considered
while creating a career page. Look and Feel A
career portal is an organizations first
impression on potential employees. It is
essential to determine the look, style of writing
and content such that the culture of the
organization is reflected. For example, a quirky
career page with animations, humor and color can
be used to communicate a vibrant and informal
culture at office. Accessibility Despite
companies proclaiming their workforce to be their
prime asset and competitive advantage, they make
the mistake of displaying thecareers tab at the
end of their webpage or tucked under other
subheading. If attracting and hiring the best
human resource for your organization is the
objective, then why not make the careers tab more
conspicuous? Convenience It would be a blunder
to not take steps to make career websites mobile
friendly. It is reported that in less than a year
9 in 10 people would use mobile for job search.
Make use of HR applicant tracking systems which
provide customized career pages which can
backlinked to your website. These career pages
are optimized to be accessed on any device with
internet connectivity.
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Whats better is, the applications received
through these career pages can be easily tracked
and managed by your organization. Social media A
vast majority of applicants are using social
media to search for job opportunities. Make sure
to include links to your social media pages on
your career portal and vice-versa. Social media
pages allow the candidates to get an idea about
how the company communicates with all its
stakeholders. Time A user-friendly career
website allows focused job seekers to turn in to
find job opportunities and use resources targeted
to his field of interest. Dont jeopardize your
chances of attracting good talent by creating
hurdles in the form of inefficient profile search
and long application forms. Rich Media 90 of
web page engagement is driven by visual
appearances. Rich media like photos and videos
are more enticing for viewers and can be used
more effectively than plain text to communicate.
Informative videos and employee testimonials can
be added to make the web page more appealing.