Report trends on beverage manufacturers hot drinks Industry

1
Report on beverage manufacturers hot drinks
Industry
2
Summary
Hot drinks are a regular part of consumers
diets, however, generally the category risks
being considered old-fashioned and boring, or
appealing only to connoisseurs. Other
opportunities exist to launch premium products in
the market. Genuinely innovative products, such
as those featuring more extreme ingredients,
providing consumers with an opportunity to create
latte art at home, or targeting brain health will
create the buzz and re-invigorate brands
image. Key Findings In traditionally tea
countries, such as Russia and China, the coffee
category will grow faster than hot tea In
traditionally coffee countries, such as Italy
and Brazil, the hot tea category will grow faster
than coffee
3
The desire for relaxation and indulgence are
key motivators when it comes to hot drinks
consumption. Brands can target this by
highlighting the superior taste sensations of the
product, as well as positioning it as
accompanying moments of me-time Hot drinks
that cater to consumers busy lifestyles, such as
those that create breakfast or snacking occasions
will become more popular The market will see
more hot drinks aimed to provide busy consumers
with an additional energy boost, such as
featuring guarana, matcha, or even nuts and
seeds Cross-promotions of hot drinks with
foods and snacks will help to maximize taste
sensations derived from Hot Drinks consumption
In the long term, natural sweeteners will see
more convenient packaging designed for hot drinks
consumption
4
Synopsis Hot Drinks Identifying the latest
trends for beverage manufacturers in the hot
drinks industry maps opportunities according to
whether they meet niche or mass-market needs, and
whether they will come to fruition in the short
or long-term. This will help manufacturers and
retailers to identify the needs worth targeting
and to time new launches correctly. What else
does this report offer? Identifies key
consumption motivators behind consumers desire
for hot drinks Identifies key target groups
and categories Explains how to effectively
target the desire for relaxation and superior
taste sensations
5
Reasons To Buy Find out what innovations will
shape the Hot Drinks market. This report maps 21
new innovation opportunities according to whether
they meet niche or mass-market needs, and shows
whether they will come to fruition in the short
or long-term Find out how to target new
opportunities in the market. Product examples and
key recommendations will help you derive key
strategies in areas such as formulation and
packaging. Find out how to create an emotive
connection with consumers to differentiate
yourself among competition Know which
countries are worth targeting for which
categories worldwide
6
Table of Contents
Identifying the target audience Global hot drinks
market is growing, driven by consumers' desire
for relaxation and recuperation Mass Market, Long
Term Opportunities Edible cups and accessorises
will ensure fun and indulgent experiences Natural
sweeteners will provide quilt-free taste
enhancement Single-serve coffee brewing gadgets
will allow consumers to enjoy quality drinks
on-the-go
7
To view the full Executive Summary and Table
of Contents, please visit Report on beverage
manufacturers hot drinks Industry Contact
Us- Phone [phone] Email id
info_at_bharatbook.com Website www.bharatbook.com O
ur Blog https//www.bharatbook.com/blog/