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• Many people mistakenly believe it is technology
  which drives innovation. Yet from the definitions
  above, that is clearly not the case. It is
  opportunity which defines innovation and
  technology which enables innovation. Think of the
  classic "Build a better mousetrap" example taught
  in most business schools. You might have the
  technology to build a better mousetrap, but if
  you have no mice or the old mousetrap works well,
  there is no opportunity and then the technology
  to build a better one becomes irrelevant. On the
  other hand, if you are overrun with mice then the
  opportunity exists to innovate a product using
  your technology.
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