sofia azam is a Digital Marketing expert

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Why Social SEOs Impact on Search is Relevant in
Todays Search Landscape by Sofia Azam
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How Social SEO Works

• Based in 2011, Google released a Social Search
  patent that allows them to use relationship
  connections in a social network to better answer
  searchers queries.
• In this patent, Trust is a quantifiable term,
  measured as intimacy, which refers to
  individual behavior and action in terms of
  sharing or commenting on a particular form of
  content.
• At its core, Social SEO is all about influencing
  influencers to engage with content, which boils
  down to asking the popular kids to talk about how
  they like your product best.
• When a particular brands followers and fans
  interact with their website or a specific form of
  content, they are in a sense recommending this
  destination to their respective social
  connections.

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Why Todays Search Landscape Demands Social SEO

• Since the dawn of the Internet, search
  has evolved, and it continues to do so. Todays
  results are no longer solely determined by the
  volume of keywords that exist on a landing page
  or the amount of links a website contains.
• Search strategists and managers need to know that
  todays search results are populated based on
  many data points, including
• Who you are
• What your personal search history looks like
• What you do online
• The brands/identities you follow
• Where you are physically located

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