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• ASHFORD CGD 318 Entire Course

• ASHFORD CGD 318 Week 1 DQ 1 What is Public
  Relations

• ASHFORD CGD 318 Week 1 DQ 1 What is Public
  Relations
• ASHFORD CGD 318 Week 1 DQ 2 Public Relations and
  Crisis Management
• ASHFORD CGD 318 Week 1 Quiz
• ASHFORD CGD 318 Week 2 DQ 1 Public Relations
  Research

• What is Public Relations? Assess a minimum of two
  definitions of public relations from the course
  materials and your own research.

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ASHFORD CGD 318 Week 1 DQ 2 Public Relations and
Crisis Management
ASHFORD CGD 318 Week 1 Quiz
  Public Relations and Crisis Management. Review
the video, Jack Welch on Toyota's PR Disaster.
How does Dr. Welch assess Toyotas performance?
  1.         When steps are taken to repair
damage from the crisis and to prevent it from
happening again, it is what type of
strategy? 2.         According to the text,
clients often criticize public relations firms
for all of the following EXCEPT
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ASHFORD CGD 318 Week 2 Assignment To Accept or
Reject a Client
ASHFORD CGD 318 Week 2 DQ 1 Public Relations
Research
To Accept or Reject a Client. A well-known
professional baseball player is suspected of
having used steroids and other performance-enhanci
ng drugs.
  Public Relations Research. Identify a minimum
of five ways research is used in public
relations. Discuss the role of public relations
research in setting organizational short-term
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ASHFORD CGD 318 Week 2 DQ 2 Publics And Public
Opinion
ASHFORD CGD 318 Week 2 Quiz
  Publics Public Opinion. Choose an
organization and identify its key audiences, or
publics. Assess how these publics can have their
opinion shaped.
1.         Any false statement about a person or
organization that creates public contempt,
hatred, ridicule, or inflicts injury on
reputation is known as
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ASHFORD CGD 318 Week 3 Assignment News Release
ASHFORD CGD 318 Week 3 DQ 1 The Audience
News Release. Review the section entitled The
Format of a News Release in the beginning of
Chapter 10. Choose an existing product or a made
The Audience. Select and discuss one of the
following questions. Conduct research using the
text and the Universitys Online Library to
support the position you take. Respond
substantively to at least two of your classmates
postings.
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ASHFORD CGD 318 Week 3 DQ 2 Public Relations
Tactics
ASHFORD CGD 318 Week 3 Quiz
  Public Relations Tactics. Review the public
relations communications instruments in Chapter
10, such as news releases, brochures, and
broadcast
  1.         This form of news delivery to
television stations must be carefully considered
because of the cost. 2.         The most widely
used document issued by practitioners to news
media is the
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ASHFORD CGD 318 Week 4 DQ 1 Global Impact of
Public Relations
ASHFORD CGD 318 Week 4 DQ 2 Business, Sports,
Tourism, and Entertainment
Global Impact of Public Relations. Select an
organization from the United States that conducts
business in countries other than the U. S., and
assess the impact of global public relations on
buyer behavior (hint Coca-Cola, Disney,
McDonalds, etc.).
Business, Sports, Tourism, and Entertainment.
Synthesize the course materials and evaluate how
the public relations professional educates the
media using a specific example either from a
corporation, a sports celebrity, tourism (for a
state, for example), or for an entertainer.
Respond substantively to at least two of your
classmates postings
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ASHFORD CGD 318 Week 4 Quiz
ASHFORD CGD 318 Week 5 DQ 1 Public Relations And
Non-Profit Organizations
1.         Which is NOT a Hofstedes cultural
dimension that addresses a cultural
difference? 2.         The pinnacle of corporate
sponsorships is 3.         The refusal to buy the
products or services of a company is called
Public Relations Non-Profit Organizations. Selec
t a non-profit organization (American Red Cross,
Salvation Army, etc.) and assess the role of
public relations in that non-profit organization.
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ASHFORD CGD 318 Week 5 DQ 2 Public Relations in
the 21st Century
ASHFORD CGD 318 Week 5 Final Paper (Public
Relations of Starbucks)
Public Relations in the 21st Century. Select an
organization from the United States and assess
the methods with which this organization uses
communication instruments such as traditional or
social media for its public relations campaign.
Focus of the Final Paper For the Final Paper, you
will be evaluating the public relations practices
at an organization based on all the chapters in
the course text.
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