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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
PSY 322 Week 1 DQ 1 (UOP Course)
PSY 322 Entire Course (UOP Course)
PSY 322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis (UOP Course) PSY 322 Week 1 DQ 1 (UOP
Course) PSY 322 Week 1 DQ 2 (UOP Course) PSY 322
Week 2 Individual Assignment Marketing
Communication Memo (UOP Course) PSY 322 Week 2
Team Assignment Consumer Traits and Behaviors
Paper and Presentation References (UOP
Course) PSY 322 Week 2 DQ 1 (UOP Course) PSY 322
Week 2 DQ 2 (UOP Course) PSY 322 Week 3
Individual Assignment Marketing Research and
Promotional Message (UOP Course)
  Write the differences between thinking ads and
feeling ads in your own words - 100 to 150 words
required. No quotes from the text - paraphrase
and put it in your own words. 
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
PSY 322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis (UOP Course)
PSY 322 Week 1 DQ 2 (UOP Course)
  Locate at least two peer-reviewed articles
concerning consumer psychology, using the
University Library, the Internet, or other
resources. Prepare a 750- to 1,050-word paper in
which you analyze your articles. Address the
following Define consumer psychology. Describe
the psychological concepts discussed and their
importance in developing a successful marketing
communication message. Utilize your articles to
explain the relationship between consumer
psychology and marketing communications.
  Explain what researchers have found about the
relationship between feelings towards ads and
feelings towards brand names. Again, use this
section of your textbook but explain it in your
own words. No direct quotes. - 100 to 150
words.  What question were the researchers asking
in each of the two articles? What research
procedure did they use to answer that question?
It might be an experiment, a survey, content
analysis or a review of other research. What was
their main finding? Be specific How was the
information used in the section you read in the
textbook?
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
PSY 322 Week 2 DQ 2 (UOP Course)
PSY 322 Week 2 DQ 1 (UOP Course)
  Take a look at the "Product repositioning"
section starting on p. 170 of your Consumer
Behavior text. It details the change in wording
and the slogans used to change the public's
perception and acceptance of "second mortgages"
by calling them "home equity loans" and suggest
that this had a role in the recent real estate
financial troubles. Describe one other product
or service that has undergone similar changes in
what it was called or how it was promoted and
marketed to the specific segments of the public. 
  An interesting question is how the market
researchers determined the motivations of the
different people.  What kinds of ads or other
marketing strategies would work will with people
who score high on th Part A scale?  What kinds
of ads or other marketing strategies would work
will with people who score high on the Part B
scale? Do you have any ethical concerns with this
kind of marketing?
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
PSY 322 Week 2 Individual Assignment Marketing
Communication Memo (UOP Course)
PSY 322 Week 2 Team Assignment Consumer Traits
and Behaviors Paper and Presentation References
(UOP Course)
  Write a 1,000 to 1,200 word MEMO  NOT an
academic research paper  detailing a marketing
plan that uses psychographics to increase the
customer base of one of the following
companies A nonprofit organization that teaches
Tai Chi for health and balance and stress
reduction A pet store that offers organic,
healthy food and environmentally friendly toys
and beds A music store that wants to expand
beyond guitars and drums to other instruments and
sheet music.
  Submit an annotated reference list, showing the
works cited in the paper, which must include at
least eight peer-reviewed sources from the
University Library.
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
PSY 322 Week 3 DQ 2 (UOP Course)
PSY 322 Week 3 DQ 1 (UOP Course)
  Take a look at the comparative chart on p. 14
in your Consumer Behavior text.Chose one of the
14 comparisons. Make sure it is one that no one
else has used yet. (You'll have to read their DQs
to know which ones are taken).Think of a product
you are familar with.Use details and specific
examples to show what a marketing strategy would
be under the "traditional marketing concept" and
what it would be under the "value- and
retention-focused marketing concept."
  What did Colonel Sanders of KFC do in the 1930s
that most people hadn't thought important until
the 1950s? Give the name of the strategy and
details on what he did.Same question for Ray
Kroc of McDonald's in the 1950s. Is there a
company or a company leader today who appears to
have the same kind of foresight that those two
did in their day?
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
PSY 322 Week 3 Team Assignment Consumer Traits
and Behaviors Paper and Presentation Conceptual
Map (UOP Course)
PSY 322 Week 3 Individual Assignment Marketing
Research and Promotional Message (UOP Course)
  Prepare a conceptual map of where your LT sees
the Consumer Traits and Behavior Paper going.
This can be a formal outline, scatter maps or ven
diagrams. Be creative!  Do Not just list all the
consumer traits and behaviors that your textbook
mentions. Focus on one aspect and go into some
depth on it. This conceptual map should be the
foundation of your final paper and presentation.
Select a consumer group that you are interested
in. Using online sources, subdivide that group by
two demographic and two psychographic variables.
(Urban vs. rural teenagers senior achievers vs
senior survivors)  See VALS, Ch 3 in Consumer
Behavior) Give specific examples of how different
marketing strategies would be required for each
of your subgroups (i.e. how you would market cell
phones to urban rather than rural teens and how
you would market retirement plans to senior
achievers vs senior survivors. Be very specific.
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
PSY 322 Week 4 DQ 2 (UOP Course)
PSY 322 Week 4 DQ 1 (UOP Course)
  Select two households featured in two
television series. Classify each household into a
social class. What is each households lifestyle
and consumption behavior? Be very specific with
details and examples. No generalities!
        Find two deodorant ads targeted to
different audiences. Analyze the aspects of each.
Explain how groups may interpret them. Is there a
difference? If so, why?
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
PSY 322 Week 5 Individual Assignment Case Study
Analysis (UOP Course)
PSY 322 Week 4 Individual Assignment Geo
demographic clustering (UOP Course)
  Read and analyzeCross-Cultural Consumer
Behavior An International Perspective in
Consumer Behavior.  Prepare a 15-slide powerpoint
with notes case study analysis in which you
evaluate the consumer behavior and purchasing
decisions illustrated in both case studies.
  Select a product or service with which you are
familiar.   Read carefully the section on
Geodemographic Clustering in Chapter 10 of
Consumer Behavior.   Choose two of the Social
Groups from the PRISM NE grouping on p. 330 and
two of the PRIZM Lifestyle Groups on p. 331 of
Consumer Behavior.
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
PSY 322 Week 5 Team Assignment Consumer Traits
and Behaviors Paper and Presentation (UOP Course)
  Prepare a 1,200- to 1,600 word academic
research paper in which you examine specific
consumer traits and behaviors. Address the
following   u   Identify three psychological
processes and three social processes that may
influence consumer behavior.   u   For each of
the six processes, describe a marketing plan that
would use trigger those processes to get people
to buy your product or service.
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PSY 322 ACADEMIC PROFESSOR/TUTORIALRANK
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