An Overview of Consumer Response to Reusable Textiles

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(No Transcript)
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• Many businesses utilize reusable textiles of
  various kinds and require employees to wear
  uniforms. For generations, this policy has been
  used to help businesses present a professional
  image that allegedly impresses customers, but,
  when pressed, a lot of managers have trouble
  articulating the benefits of this approach.
  Luckily, the Textile Rental Services Association
  of America (TRSA) has commissioned a wide-ranging
  study on the subject of uniforms and reusable
  textiles lets take a look at the findings of
  this inquiry.

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• For the general public, employee uniforms carry a
  number of positive connotations
• Uniformed employees seem more competent,
  courteous, and trustworthy.
• Uniforms allow customers to identify employees
  with ease.
• Uniforms impart a sense of quality regarding the
  companys products and services.
• The widespread prevalence of these views has been
  confirmed by the TRSA survey.

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• The TRSA survey revealed that business owners and
  decision-makers value work uniforms for a variety
  of reasons
• 82 of respondents (including 94 in the
  food/beverage industry) agree that uniforms
  enhance the image of their business.
• 33 believe that uniforms aid employee
  performance.
• 25 say that work uniforms increase
  customer/product safety.

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• The TRSA survey found that consumers generally
  have positive associations with company uniforms
• 76 claim that they "feel more comfortable
  explaining my purchase requirements" to employees
  who wear uniforms.
• 74 report increased confidence in employees who
  wear uniforms.

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• Sometimes medical personnel wear scrubs outside
  of their workplace to eat lunch or for other
  non-medical reasons. No less than 68 of survey
  respondents tend to be "very concerned" or
  "somewhat concerned when they see medical
  workers in this attire outside the facility.
• A scrub-dispensing system or lockers can help
  personnel dispense with this apparel during these
  times. The majority of medical facilities
  currently use neither, however.

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• When hunting for a hotel, consumers value price,
  amenities, and location more than the quality of
  the sheets and linens. Even so, 72 of consumers
  say that they "expect sheets and linens to
  correspond with the type of hotel I choose." It
  is not a primary factor, but it is a factor,
  nonetheless.

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• Consumers also tend to agree that hotel
  conservation programs, which encourage patrons to
  reuse linens and towels, are motivated primarily
  by a desire to save money, rather than by
  environmental concerns. Only 43 of respondents
  believed that hotels establish these policies to
  safeguard the environment.
• 56 of consumers report preferring
  environmentally friendly laundry practices at
  hotels.

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• 57 of consumers prefer to eat in restaurants
  that use tablecloths. This preference is most
  marked among those with incomes over
  80,000/year.
• Respondents also stated that they associated
  tablecloth-using restaurants with a "higher level
  of service" (62 agreed) and "higher quality
  food" (60 agreed).

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• Prudential Uniforms has been supplying reusable
  work uniforms and other textile products to
  businesses for over 80 years. With 29 locations
  in nine U.S. states, Prudential Uniforms services
  over 25,000 businesses. It is the first
  industrial laundry chain in the world to earn a
  Clean Green certificate through the TRSA, which
  recognized its conscientiousness about natural
  resources and a commitment to sustainability.
• For more details, visit www.prudentialuniforms.com
  .

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• http//www.trsa.org/sites/default/files/uploads/do
  cuments/research/consumerstudy/trsa-customer-surve
  y.pdf