5 Logo Creation Mistakes to Avoid

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FREELANCER TIPS

• 5 Logo Creation
• Mistakes to Avoid

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5 Logo Creation Mistakes to Avoid

• Great logos look deceptively simple. Coming up
  with one takes up a lot of effort, but can also
  be very fun. Whether youre working on your next
  big idea, want to add that extra bling to your
  freelancing business or are a professional
  designer, some common logo creation mistakes can
  sneak up on you. Thats why theyre so common. To
  make sure you dont make them, check your
  creation against our list of the top five errors
  to avoid when designing a logo

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Avoid these
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1) Too many colors

• More than four different colors tend to get too
  confusing. Moreover, going for too many colors
  might mean that they harmonize poorly. Try to go
  for a maximum of three or four that are easily
  distinguishable and dont clash. Another very
  important reason for not overdoing colors -
  sooner or later you are going to see your logo in
  black and white. And you want it to be as strong
  and meaningful as it is in color.

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2) Bad font choice

• Avoid Comic Sans like the plague. The quirky font
  has been so overused that it has become the
  source of Internet memes. Using multiple fonts is
  usually a bad idea, too. You want your logo to be
  simple and understandable at first glance a lot
  of fonts go against both those principles.
  Consequentially, they fail to convey their
  message or have any impact on the people looking
  at it.

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3) Overcomplicating

• Simple and understandable are two keywords that
  deserve their own place in the list. Going crazy
  with effects or having multiple different
  elements that dont work with each other is a
  no-go. A logo should be easy to remember,
  understand and reciprocate.
• Disclaimer Too much abstract simplicity can hurt
  a logo, too. There are a lot of logos of a single
  letter in a circle (Pinterest, Skype, WordPress)
  dont let yours be just another one of those.

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4) Not considering various media devices

• Youve made a logo that looks great in your
  software of choice. Thats great, but youre not
  done yet. How will it look in a newspaper,
  letter, business card or even a t-shirt? How does
  it look on a smartphone, tablet or a huge screen?
  A good logo looks great on all kinds of media,
  even without its colors. It is extremely
  important to test it out or at least try to
  imagine it on as many options as you want.
  Sometimes it is a good idea to have a couple of
  versions for the different occasions.

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5) Imitating or using stock photos

• Imitation wont lead to anything good. The main
  purpose of a logo is to be original and
  immediately associated with the brand behind it.
  Taking the hype train on a current fad wont help
  achieve that. And neither will stock photos
  chances are, someone already used them.
• One last thing you should never, ever forget
  regarding logos taste is subjective. Every
  great logo out there will have someone saying
  that its too bland or too complicated. And
  thats not a bad thing. Just keep it in mind when
  asking people for an opinion on a logo that
  youve created. And if youre doing it for a
  customer offer them a couple of slight variations
  even if youre sure which one is best.

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