Digital Marketing Lies

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Digital Marketing Lies
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• Digital marketing is a deceptively simple term
  that dupes many people. Although it is a
  relatively new form of marketing, many companies
  have made the transition to digital marketing and
  many more will follow suit in the next decade.

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• Despite the vast amounts of information about
  digital marketing, there are still lies
  circulating around about the methods, channels
  and ROI of digital marketing. As a result, people
  miss the vast opportunities available to them
  through digital marketing. 

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• This blog attempts to expose some eminent and
  common lies related to digital marketing so that
  people can reach their business goals sooner in
  2016.

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Debunking digital marketing for 2016 and beyond

• It is easy for marketers to be misinformed about
  digital marketing practices. The conflicting
  views about digital marketing trends and the lack
  of information to back up statements make this
  very confusing for everyone concerned.

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• A survey conducted by Adobe Digital Distress
  revealed that 52 of marketers (in a poll of
  1000) lacked confidence in their digital
  marketing skills. When the pressure is so great
  to show digital marketing ROI, only 9 of
  respondents were confident enough to say their
  digital marketing strategy was working.

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• Perhaps the biggest obstacle to debunking digital
  marketing myths is the way decision makers
  measure marketing ROI. Linking digital marketing
  to financial performance may just be the biggest
  myth of them all.

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• Digital marketing is not a one time capital
  project, and measuring the ROI may not reveal
  the true value that digital marketing is bringing
  to the company.Nevertheless, here are some of the
  most prevalent digital marketing lies people
  should dismiss in 2016

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