Online Bus Reservation in Uganda

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• Business Name SWISS LINK
• Project name UGABUS.com
• Applicants name Ronald Hakiza
• Country Uganda

www.UgaBus.com
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• The current travel environment in buses is so
  unhygienic coupled by a strenuous manual bus
  seat reservation system as used by bus operators
  in Kampala-Uganda which consumes a lot of time
  with long queues, lacks latest update on
  schedule, seat availability and other
  reservation-related information.

www.UgaBus.com
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• To provide a secure Bus e-ticketing system web
  portal with a total internet ticketing operations
  offering the benefit of total in-house management
  of bus schedules, ticket bookings, ticket sales,
  report generation, and other business functions
  associated with ticket sales, 24 hours a day, 7
  days a week.

Solution
www.UgaBus.com
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• Our market comprises of 200 buses operating
  within Uganda, who shall also buy advertising
  space on our web portal. A customer base of
  13,400 daily travelers of buses. Also, UgaBus
  will tap into the 1,500 tourists from countries
  like USA that prefer public means of bus travel.
  The UgaBus portal

Competitor Assessment
Product positioning

• Besides a user friendly web portal, UgaBus also
  avails several advantages .e.g.
• Secure fast mobile money payment options
• 24/7 customer care helpline.
• Hygienic travel environment through provision of
  travel kits in buses.
• Instant cancellation of tickets plus money back
  guarantee.
• Competitive transport fares due to multiplicity
  of choices to select from.
• Customer reviews to guide traveler choice of
  travel.

• UgaBus is the pioneer player in the online bus
  booking segment, but likely to face new-entrant
  competition from travel agents and OTAs.
• BOOKNOW, a Kenyan travel aggregator has limited
  operations in Uganda.
• The existence of ticket brokers shall be
  curtailed by their incoherent use of manual style
  of booking unlike UGABUS e-ticketing system.
• With over 60 of Bus travellers owning a smart
  phone device, gives UGABUS a competitive
  advantage.

www.UgaBus.com
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• IMPACT

TARGET SEGMENT

• Users of public transport especially Buses.
• Tourists whose destination is around East Africa.
• Operators of buses in Uganda.
• Young people with a passion for Tour Travel.
• Social entities with an interest in the travel
  sector.

• We are redefining travel products distribution
  network.
• Enhancing a hygienic Bus environment through
  provision of travel kits in over 200 buses.
• Providing technology that brings about
  convenience between offline online processes.
• Enhancing the reach of the travel Tourism
  market to remote areas.
• Tension free travel related online product
  buying.

www.UgaBus.com
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www.UgaBus.com
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Our ability to execute springs from our vast
experience
www.UgaBus.com
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www.UgaBus.com
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