Digital Strategy | Digital branding

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DIGITAL STRATEGY,BRANDING DESIGN
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DIGITAL STRATEGY
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DIGITAL STRATEGY

• Digital strategy is the process of identifying,
  articulating and executing on digital
  opportunities that will increase your
  organizations competitive advantage.

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DIGITAL STRATEGY

• Digital strategy is more cost effective than
  traditional way of marketing
• It also helps in business development

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DIGITAL BRANDING

• The tagging of owned and viral content with Brand
  specific information that can be sourced by
  search engines and delivered to potential
  customers as search results.

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Differentiation
Traditional Branding Strategy Digital Branding Strategy
Focuses on differentiation Focuses on relevance
Buys attention Earns attention
Requires big budgets Affordable
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DIGITAL DESIGN

• Digital design is a growing specialty in the
  field of graphic design.
• Digital designers use creativity and computer
  skills to design visuals associated with
  electronic technology.
• Digital design is the branch of graphic design
  that uses computers, graphics tablets and other
  electronic devices to create graphics and designs
  for the Web, television, print and portable
  electronic devices.

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