What is MMSC Platform

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WHAT IS MMSC PLATFORM
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With smartphone penetration reaching
unprecedented heights, the demand for multimedia
services has increased multifold. The diverse
variety of contents allowed by multimedia
messaging have culminated sweep uptake for the
mobile operators. Support for the various
multimedia formats from images to audio and
video, has presented a scenario where service
providers can explore new markets and extract
revenues from the customer segments that were
previously underused. The mobile subscribers are
encouraged to combine text, images, audio and
video knowing the fact that the Multimedia
Service Center can seamlessly offer support to
multimedia messaging across the growing variety
of devices, including the legacy handsets as well
as the new-generation standard devices. MMSC
platform allows the mobile operators to
efficiently and swiftly monetize their MMS
capabilities, oversee their MMS portfolios every
aspect ranging from content to delivery and
launch new services.
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Multi-protocol support

• The MMSC platform simultaneously supports
  multiple protocols including GSM, CDMA, IP, LTE
  and IMS on a single platform. It also supports
  the below listed standard MMS protocols
• Mobile-to-mobile messaging
• Messaging to and from mobile devices and email
• Inter-carrier messaging
• Value added service provider messaging
• Full range of 3GPP audio and video formats
• Often MMSC include integrated transcoding and
  optimization of multimedia messages to adapt
  various message types to receiving devices
  characteristics, giving the users a widespread
  access to various multimedia contents.

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Web tools enhance visibility
The web-based tools for MMSC enable the operators
to gain visibility into detailed consumer
information, like traffic summary statistics,
enter-carrier and VASP messages along with the
total volume. Visibility into message status,
User agent profiles and detailed logging events
improve troubleshoot, reducing the associated
costs and improving customer service.
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VAS for maximum benefits
The maximum value of MMSC can be enjoyed by
integrating additional features like
blacklisting, whitelisting etc. as well as the
option to restrict international text messages or
blocking any specific country code.
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Thank you

• Visit us at www.mahindracomviva.com

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