Top Marketing Tips For Small Businesses

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Top Marketing Tips For Small Businesses
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Do Your Research
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Many companies keep their eye out for trends when
it comes to planning out a new marketing
strategy, but not doing enough research and
knowing what is really going on can be
detrimental to your company in certain
situations. Before you go for your creative
marketing strategy to be involved with trending
topics, be sure you know exactly what you are
getting into and the entire backstory if possible.
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Step Up Your Social Media Presence
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These days, if you are not active on social media
platforms in your marketing strategy, you may as
well shut down shop right then and there as you
will become less relevant with todays culture
with each passing day.Be sure to take advantage
of growing social media tools as well such as
Instagram, Pinterest, and Vine. These
visually-driven platforms are the ideal way to
connect with the younger, millennial market you
are likely targeting with your marketing strategy.
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Capitalizing on Trending Topics
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These days, the public is plugged in and more
aware of everything going on in the world than
ever before. With smartphones being abundant and
24-hour news and entertainment sites reigning
supreme, trends can begin and end in a flash,
making it essential you are equally plugged in to
be able to notice a trend developing.
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Memes In Marketing
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One of the many unique ways to capitalize on
trends in 21st-century marketing today is through
the use of memes. Coined in 1976 by Richard
Dawkins as a package of culture, these photos
combined with text have taken social media by
storm in the last few years and arent showing
any signs of slowing down. If a certain meme is
trending more than others, connecting your brand
in a humorous way is a great way to connect with
your audience and show you are relevant in what
is going on in popular culture.
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Marketing Around the Holidays
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There may be no better defined time of the year
for timely marketing than the holidays. Several
times a year, a large holiday rolls around and
automatically provides your brand with an
excellent way to market your brand while
celebrating the holiday with your customer.By
offering savings with holiday specials or
interacting with your audience on social media
and having them participate in a holiday-related
contest, you can capitalize on the spirit of the
season, while still promoting your brand in a
successful and efficient way.
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