Samyak Veera - Business Strategy

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Samyak Veera
Business Strategy
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Business Analysis
Samyak Veera
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Strategic Analysis
Samyak Veera
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Strategic Analysis

• Most businesses will constantly evaluate their
  position
• Strategic analysis includes different methods of
  assessing the current position of the business
  in the market place
• Two basic methods
• Internal
• External

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Strategic Planning

• Competitive Advantage seeking to identify
  sources of competitive advantage
• Adding Value looking at ways to add value
• Mass or niche markets? which is the best route?
• Cost based strategies focus on reducing costs
  to compete and grow
• Market based strategies focus on satisfying
  consumer needs as the means to growth

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Focus

• Focus is based on the choice of a narrow
  competitive scope within an industry
• Firm selects a segment or group of segments
  (niche) and tailors its strategy to serve them
• Firm achieves competitive advantages by
  dedicating itself to these segments exclusively
• Two variants
• Cost focus
• Differentiation focus

Samyak Veera
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Samyak Veerahttps//www.linkedin.com/pub/samyak-v
eera/b/418/809
Samyak Veera