LEVI STRAUSS

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Levi Strauss Binary Opposites Theory
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Claude Strauss

• Strauss was an anthropologist who originated in
  France in the early 1900s. He believed that the
  way we understood certain words depends not so
  much on any meaning they themselves directly
  contain however but by our understanding the
  different of the word and its opposite. He then
  produced the theory of Binary opposites.

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Examples

• Binary opposites are very frequently used in
  films, especially in the horror genre, many of
  the films include binary opposites in their
  plots. The understanding of the work villain
  depends on the difference between that word and
  the opposite meaning Hero
• Good and evil is the most common binary opposite
  shown to the public through the media field on
  different platforms. Sane and insane, rational
  and irrational, human and supernatural are also
  common in binary opposites.