MBA in Marketing

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Master of Business Administration in Marketing
Management
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• Marketing management is a business discipline
  focused on the practical application of marketing
  techniques and the management of a firms
  marketing resources and activities. Marketing
  managers are often responsible for influencing
  the level, timing and composition of customer
  demand in a manner that will achieve the
  companys objectives. Marketing management
  therefore encompasses a wide variety of functions
  and activities, although the marketing department
  itself may be responsible for only a subset of
  these. Effective marketing strategies play the
  key role in the success and growth of any
  organization. 

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Potential Careers

• Brand Manager
• Marketing Manager
• Market Research Analyst
• New Product Manager

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Eligibility
Any Graduate
Duration
2 Year (4 Semester)
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Program Structure
Semester I Financial Management Business
Environment Managerial Economics Organizational
Behavior Human Resource Management
(HRM) Quantitative Techniques Semester
II Strategic Management Marketing
Management Management Information Systems
(MIS) Production Operation Management Research
Methodology for Management Decision Accounting
for Managers
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• Semester III
• Entrepreneurship and Small Business Management
• Legal Aspects of Business
• Principles and Practices of Management
• Managing e-business
• Retail Management
• Production Planning and Control
• Semester IV
• Services Marketing and Customer Relationship
  Management
• International Business Management
• Advertising and Sales Promotion
• Product and Brand Management
• Industrial Marketing
• Financial Service Marketing

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