Amira Group - Amira Premium Basmati Rice

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• Amira Foundation
• www.amirafoods.co.uk

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AMIRA Group ties up with Modern Bazaar
Supermarket New Delhi, India, November 24,
2014 Amira Foods Private Limited, the Indian
subsidiary of the NYSE-listed Amira Nature Foods
Ltd (NYSEANFI), today announced its tie-up with
Modern Bazaar Supermarkets, a leading modern
retail store chain in Delhi/NCR region. This
tie-up is part of Amiras aggressive expansion
plans in India to cater to the rising demand for
premium basmati rice among the ever-growing
aspirational middle class in the National Capital
region.Under the partnership, Amiras premium
basmati rice range will be available in all six
stores of Modern Bazaar operating across
Delhi/NCR.
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• Mr Karan A. Chanana, Chairman and Chief
  Executive Officer of the Amira Group, said, We
  are very proud to announce our association with
  premium retailer Modern Bazaar. It demonstrates
  our rapidly expanding presence in the country and
  our ability to become an industry leader. The
  retail chain is one of the oldest in India and
  the years of legacy that it brings along
  complements our century old heritage of offering
  superior quality basmati to the consumers.

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• Amira will be offering its wide range of Basmati
  rice products at Modern Bazaar stores. The range
  includes
• Amira Extra Long Grain Basmati Rice
• Amira Traditional Basmati Rice
• Amira Guru Extra Long Grain Basmati Rice
• AmiraGoodlength Everyday Basmati Rice
• AmiraGoodlength Day To Day Basmati
  Rice  Modern Bazaar, a Delhi based retail
  chain, gave the first flavour of retail freedom
  to the city when it opened its first store back
  in 1977. The chain offers products across
  categories ranging from gourmet and imported to
  local brands. 

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• Speaking about the association, Mr Kunaal Kumar
  of Modern Bazaar Supermarkets said, Amira is one
  of the largest premium basmati rice brands in
  India and we are pleased to have them as our
  partners in business. We are confident that this
  will be an important addition to our wide
  offerings under the FMCG segment in our
  stores. Amira Foods, which is also one of the
  largest exporters of Basmati rice from India, has
  been strengthening its brand portfolio in India
  and has recently tied up with Snapdeal.com at a
  pan-India level to become first basmati brand to
  be available online.

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About Amira Nature Foods Ltd.Founded in 1915,
Amira has evolved into a leading global provider
of branded packaged Indian specialty rice, with
sales in over 60 countries. Amira sells Basmati
rice, which is a premium long-grain rice grown
only in certain regions of the Indian
sub-continent, under its flagship Amira brand as
well as under other third party brands. Amira
sells its products through a broad distribution
network in both the developed and emerging
markets. Amiras global headquarters are in
Dubai, United Arab Emirates, and it also has
offices in India, Malaysia, Singapore, Germany,
the United Kingdom and the United States. In
India, Amira sells through Wal-Mart Best Price,
Metro Cash Carry, Reliance Cash Carry,
Reliance Fresh, Booker, Spencers, Big Bazaar,
Easy Day, More Hyper, Needs, Dmart, Auchan and
Tesco Star Bazaar. Amira Nature Foods Ltd. is
listed on the New York Stock Exchange (NYSE)
under the ticker symbol ANFI. For more
information, please visit http//www.amirafoundati
on.org/.