Biomedical Equipment Egyptian market outlook

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Healthcare TechnologyEgyptian Market Outlook

• Usama Aly Hassan, CCE, EMD
• Co-Founder and CEO
• Egyptian Biomedical Engineering Group

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• Content
• Healthcare Technology Definition
• Healthcare technology through History
• Healthcare Technology and Innovation
• Global Medical Devices market
• Egyptian Market Outlook
• Environment scan and Economic factors
• Market Structure and Economic Moats
• Market Opportunities
• Market Development

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• Healthcare Technology
• The healthcare technology is generally defined as
  Any intervention that may be used for
• Prevention,
• Diagnosis,
• Treatment,
• Rehabilitation
• The healthcare technology can be segmented into
• Medical Devices
• Procedures
• Pharmaceuticals
• Organizational Systems
• The healthcare technology Aiming to
• Enhancement
• Effectiveness
• Productivity
• Cost Reduction

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The artificial big toe is carved from wood and
attached to foot by leather wrapping for
cosmetic and function. Dental  reconstructive
work (bridge) . dated to 2000 BC. Egyptian
Museum in Cairo A squatting woman giving birth
sitting on birthing chair, assisted by two
goddesses Surgical instruments 600-200BC from
bronze Kohl for disinfection and
treatment Edwin papyri Ebers papyri
All of the above and more based on innovations
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Healthcare technology Patents And Innovations
Source World Intellectual Property Indicators,

• The medical areas with unmet needs
• Oncology
• Cardiovascular
• Orthopedic
• Neurological diseases
• Diabetes

WIPO, 2011
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Global medical devices market

• The global market share of medical devices by
  sector.
• Diagnostic imaging equipment (26)
• Electro medical equipment (30)
• Consumables (15)
• Orthopedic and Prosthetic devices (13)

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Global medical devices market
Medical Devices Market Forecast for
Growth Region 2009 2010 2011 2012
2013 Americas 102.4 107.1 112.1 117.4
122.8 43 Asia/Pacific 42.5 46.1 49.9 54.3
58.9 21 Central/E Europe 10.3 11.3 12.4 13.6
14.8 5 M East/Africa 5.7 6.0 6.3 6.7
7.0 3 Western Europe 62.3 66.7 71.6 76.9
82.5 29 Total 223.2 237.2 252.3 268.9
286.0 Source Medical Market Fact Book
CAGR
2.7
7
1,9
5.8
3.6


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African medical devices market
M US Import
670.1 South Africa
538 Egypt
307.7 Algeria
171.1 Morocco
145.4 Tunisia
141.1 Libyan
119.4 Nigeria
87.8 Angola
56.2 Sudan
50.2 Kenya
2154.5 Total
M US Export
111.5 South Africa
45 Egypt
8.1 Mauritius
14.7 Morocco
98.8 Tunisia
0.9 Libyan
1.7 Swaziland
1.3 Madagascar
0.9 Sierra Leone
4.1 Kenya
282 Total
The African Medical Device Market Facts and
Figures 2010
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Egyptian Market Outlook

• Environment scan and Economic factors
• Market Structure and Economic Moats
• Market Opportunities
• Market Development

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Environment scan and Economic factors
4 forces have changed and will continue to change
at a faster rate.
Economic Technology Political Legal Sociocultur
GDP Gross Domestic Product Interest rate inflation rate Unemployment Wage Energy availability cost Total spending in RD Patent protection New product New development technology transfer Antitrust regulation Environment protection Low/Tax foreign trade reg. Life style Customer expectation- Life expectancy Birth rates Health care - Level of education
Political stability and Economic growth
Consumer incomes and ability to purchase health
services Population growth Extended life
expectancy Emergence of advanced medical
treatments and technologies Stem
cells Nanotechnology
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Egypts Political and Economic Map
Environment scan and Economic factors
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• Source AAIM

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Market structure and Economic Moats

• Structure and Nature
• Egypts medical device market is the second
  largest in the Middle East.
• Medical devices contributed 538 million dollars
  to GDP(0.002)
• ?????? ?????? ???????? in 2011 which was 5.1 of
  total healthcare spending , In per capita US 6.
• The Ministry of Health operates 1500 hospitals
  which correspond to a supply of 60 of beds.
  Universities, the Army and the private sector
  constitute the other 40.

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Egyptian Market structure and Economic

• Recent reports have indicated that the Egyptian
  government prefers investments in preventative
  medicine which is a specialty catered to medical
  devices.
• With the strong demand and less barriers to
  market, the medical device sector will be
  subjected for a substantial economic growth in
  the near future.
• The World Bank report 32 of the Egyptian
  population is under 14 and life expectancy for
  Egyptians has increased from 69 to 73 which need
  for investment in the healthcare industry.
• According to the World Bank, less than 5 of
  total investments are allocated toward health
  services

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Egyptian Market structure and Economic Moats
Strategy and Competition
Increasing technical complexity
Business Contacts
MARKET Driving Forces
Low-bidding competitors
Rising Overhead
Aggressivecompetitor modes
Risingcustomer expectations
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Egyptian Market Sectors Opportunities

• Unmet needs opportunities in the following
  subsectors
• Oncology and high-tech radiological equipment
• Highly specialized disposables
• High-tech surgical and medical equipment
• Software for hospital management/network
• ICU monitoring equipment
• Sophisticated laboratory and scientific equipment
  
• Mobile clinics

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• Market Opportunities Ratings
• 2 Consulting Services
• 3 Veterinary
• 1 Used/Equipment
• 3 Laboratory Equipment
• Health IT
• 3 Dental
• 3 Clinical Chemistry and Diagnostics
• 3 Bio Medical
• 2 Medical Capital Equipment
• 4 Medical Devices Surgical
• 3 Medical Devices Orthopedic
• 3 Medical Devices Monitoring Equipment
• Medical Devices Electromedical
• Rates Definition
• 1 Little to no probability of success
• 2 More challenges than opportunities
• 3 More opportunities than challenges

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Market DevelopmentImport OR Export
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Market DevelopmentManufacturing for Global
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Market Development
1- Broad Knowledge about the business 2- Global
Market Driven not production Driven 3-World as a
Market place not country Market place 4-
Non-Traditional Markets (Stem Cell ,
Nanotechnology ) 5- Environmental Concerns and
Carbon Footprint
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THANK YOU