Is Your Business Human Despite Operating Online

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Is Your Business Human Despite Operating Online

• Website Design Centre

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Is Your Business Human Despite Operating Online

• The uptake of online shopping, social media and
  contacting businesses via their website has meant
  that many of todays business is conducted
  without the personal interaction of years gone
  by, but that doesnt mean your business should
  disregard the need for having a human touch.
• While consumers now crave the ability to seek
  information, buy and connect whenever and
  wherever they are they still want that sense of
  personalisation and connectedness. The businesses
  that embrace the human era of branding and online
  marketing will be the ones that prosper.

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Is Your Business Human Despite Operating Online

• Online marketing and social media platforms
  allows customers to quickly and easily see the
  real you and if they dont like what they see you
  will lose them forever. If your audience dont
  feel connected, respected and valued, dont trust
  that you are being genuine and authentic then you
  wont be calling them customers for long, if
  ever. So how do you become a human era business?
• Listen and engage in eye-to-eye conversation
• Be open and actively seek customer input
• Deliver messages, products and services that are
  more inclusive, personalised and intimate
• Understand that your customers seek to, not just
  buy something, but buy into something
• Deliver solutions in ways that will drive
  engagement

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Is Your Business Human Despite Operating Online

• Be real, be flawed. If you make a mistake, admit
  to it
• Connect, be interested, friendly and bring back
  fun
• Instil trust by embracing the idea that the
  little things matter
• Communicate with a passion for your people
• Always be empathic
• Empower individuals to be your brand
• Understand that your customers are one of your
  greatest assets
• Overall you need to deliver an authentic and
  consistent story that provides true connection
  and inspiration, even online. It wont happen
  overnight you need to align your brand values,
  systems and processes to be customer driven and
  then build trust this will take a united effort
  from all levels of management and employees.
  Start by ensuring that all of your messages
  online are consistent and in line with your
  goals. Contact the team at Website Design Centre
  to learn more.