Mobile Application Development | Game Development

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The Art of Creating a Mobile Application
Development Strategy
Sunita Sharma
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Mobile Application Development

• Almost 50 of mobile users today have Smartphone.
  And about 55 or more than half of these mobile
  subscribers use mobile media, which is defined as
  any activity such as browsing the mobile web,
  accessing applications or downloading content.
• Developing your organizations Mobile Application
  Development strategy is not an easy feat and we
  want to make sure you get it right the first
  time. From all the different options out there
  web apps, Smartphone apps, mobile sites, tablet
  apps what to choose, how to develop it and what
  to do with it. Todays blog outlines some of
  those steps and how you can best employ it to
  your specific organization.

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Mobile Application Development

• For a more detailed overview, you can attend one
  of our upcoming webinars on this, or watch a
  previously recorded one here.
• 1. Establishing Your Mobile Goals
• What is your overarching goal for mobile apps
  development? This is the most important question
  you can answer. Its important to understand what
  you want from mobile for your organization. Do
  you want to increase awareness, drive revenue, or
  increase loyalty? What are YOU specifically
  looking for? Your goals might even fall into
  multiple categories. Think about that and make
  sure to address each one differently
• 2. Identifying Target Audience(s) and Needs
• You need to consider your specific audience or
  audiences, and make sure youre providing them
  with what they want. Different groups might have
  different needs and therefore want different
  things from a mobile solution. The best thing you
  can do ask them what they want.

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Mobile Application Development

• 3. Leveraging Assets
• What do you already have in existence and how
  can you best use this? Is it a mobile site maybe
  or some statistics on what people do on your
  existing mobile site/app? Is it your social media
  following? How can you best leverage all of your
  existing assets without trying to reinvent the
  wheel in many cases?
• 4. Defining ROI/ROE
• Of course you want to have this information for
  all the naysayers in your organization. How can
  you show them that this is indeed a revenue
  generating asset whether direct or indirect?
  Think about cost saving opportunities maybe
  some tangible reductions in resource cost? Also
  think about the return on engagement do you
  have metrics that show how this is increasing
  traffic to your website for instance?

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• 5. Ideation developing use cases wireframes
• Think about using scenarios when brainstorming
  with your team on different ideas for mobile apps
  solutions. What user needs are you serving? Once
  you have these ideas laid out visually mapping
  them helps to better understand the flow,
  structure and possible problems that could arise.
  Wire framing is great tool!
• 6. Getting internal buy-in
• Who holds the strings? Who needs to be involved
  in this process so you can get approval within
  your organization? Its important to try and
  figure this out at the beginning so you can
  accordingly address specific issues. For instance
  how will your IT folks look at this? Once you
  have information from the previous 5 steps,
  youre better equipped to handle most of these
  potential arguments against your proposed mobile
  solution.

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Mobile Application Development

• If youd like to learn more about this, attend
  our webinar on the 6 Best Practices or watch one
  of our previous recordings. If you have any
  experiences youd like to share with us about
  your particular mobile application development
  strategy or you have advice on what to do or not
  to do, sound off in the comments below.