Title: The Amira Foundation - Karan A Chanana
1The Amira Foundation is a food education charity
that aims to inspire people to connect with food
and equip them with the knowledge and cooking
skills to help make healthier eating choices. The
mission of the foundation is to educate both
children and adults on healthy eating, with a
focus on nutrition. The charity is dedicated to
empowering people with the knowledge to make
smarter nutritional choices and educating them on
food-related illnesses. An extension of Amiras,
Food Connect vision, the Foundation will foster
relationships and raise awareness of
international hunger and nutrition, all through
the common language of food.
2A Brief History of Amira
- With a passion for purity that began a century
ago, the Amira Group has been run by four
successive generations of the Chanana family
since the companys inception in 1905. Founded by
B.D. Chanana, in 1915, as an agro-commodities
trading house that bought and sold local beans
and pulses in the Punjab region during the days
of the British Raj. This was taken over by his
son Karam Chand Chanana, who re-established the
company in New Delhi, after the 1947 Partition of
India forced him to sell off the companys
assets. He went on to quickly re-establish the
firm as one of Indias major rice traders, in the
newly independent company. - Karams son, Anil Chanana, joined the company in
1968 when the company was called Nav Bharat,
eventually taking over the company in 1978. It
was during Anils time in charge of the business
that the name was changed to Amira and the
company began its rapid international expansion.
A company that has constantly embraced
innovation it was during Anils charge, in 1993,
that the company introduced Indias first fully
automated rice milling plant for Amiras rice
milling plant in Gurgaon. - In 2006, Anil passed leadership of the Amira
Group over to his son, Karan A Chanana, the
fourth generation Chanana to lead the company,
who has since led the company through their
current era of impressive growth. Since launching
the Amira branded strategy in 2008, Karan has
taken the company from strength to strength.
3Why the Amira Foundation?
- 2015 marks the centenary of the Amira Group, and
with it the company will look back on our proud
100 year history. The past 100 years have seen
the Amira group grow from a modest
agro-commodities trading house, to become a
global corporation, currently listed on the New
York Stock Exchange and with a turnover of over
500 million. - This rapid rise has ?all ?occurred through
spreading the joy of basmati rice?,? and other
specialty packaged foods?,? across the world and
it is in recognition of the good fortune food has
brought the company that ?we were inspired to
launch the Amira Foundation, as a means of giving
back. - ?As we enter our second century,? The? Amira?
Foundation, which will be primarily focused
towards food education?,? marks a key step for
?us by creating a platform ?through which? the
Amira Group can make a difference, raising
awareness of diet-related illness and issues and
promoting the importance of good nutrition.
4Our Vision
- A passion for food lies at the heart of
everything we do at the Amira Group. In
recognition of this, the Amira Foundation was
established as a platform through which we can
educate the world about food. It is our mission
as a foundation to raise awareness of diet
related illnesses and promote the importance of
good nutrition. The foundation will work to
inspire people to connect with their food at a
deeper level and empower them with the knowledge
to make healthier eating choices. - The foundation will work to inspire people to
connect with their food at a deeper level and
empower them with the knowledge to make healthier
eating choices.
5Find More Information http//www.amirafoundation.
org/Email info_at_amirafoundation.orgContact Us
THE AMIRA FOUNDATION UK Tel 0203 021 0546
Floor No. 2, 25 Eccleston Place London
SW1W 9NF, UK
THE AMIRA FOUNDATION USA
One Park Plaza, Suite 600 Irvine, CA 92614
Company Number 5684630
THE AMIRA FOUNDATION INDIA
1st Floor, The Qutab Hotel Shaheed Jeet Singh
Marg New Delhi 110016
Registration Number 1202