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Title: digital marketing


1
  • DIGITAL MARKETING
  • INTERNET MARKETING

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DIGITAL MARKETING
Digital marketing includes Internet marketing
techniques, such as SEO, SEM and link building.
It also extends to non-Internet channels that
provide digital media, such as mobile phones
(both SMS and MMS), callback and on-hold mobile
ring tones Social Media Marketing , display
advertising, ebooks, optical disks and games,
and any other form of digital media. According to
the DIGITAL MARKETING INSTITUTE, Digital
Marketing is the use of digital channels to
promote or market products and services to
consumers and businesses.
3
INTERNET MARKETING
  • Internet marketing, or online marketing, refers
    to advertising and marketing efforts that use the
    Web and email to drive direct sales via
    electronic commerce, in addition to sales leads
    from Web sites or emails. Internet marketing and
    online advertising efforts are typically used in
    conjunction with traditional types of advertising
    like radio, television, newspapers and magazines.

4
SEARCH ENGINE OPTIMIZATION
  • Search engine optimization (SEO) is the process
    of affecting the visibility of a website or a web
    page in a search engines unpaid results - often
    referred to as "natural," "organic, or "earned"
    results.
  • SEO classes provides every student an overall
    SEO Knowledge through practical assignments. The
    course has been designed in such a way that its
    every step helps students to derive satisfaction
    and better career life.

5
SOCIAL MEDIA OPTIMIZATION
  • SMO Social Media Optimization / Search
    Marketing Optimization Others refer to it as
    search marketing optimization. Either way, it is
    the next wave of online marketing, the perfect
    marriage between search engine optimization (SEO)
    and social media. As a business in the Internet
    Age, you cant exist without addressing the
    critical issues of online visibility and
    customer interaction. Thats exactly what SMO is
    designed to do.

6
PAY PER CLICK (PPC)
  • PPC also called cost per click, is an internet
    advertising model used to direct traffic to
    websites, in which advertisers pay the publisher
    (typically a website owner) when the ad is
    clicked. It is defined simply as the amount
    spent to get an advertisement clicked.

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DIGITAL MARKETING STRATEGY SUCCESS FACTOR
  • An effective digital strategy will help you take
    the right decisions to make a company successful
    online.  A strategy process model provides a
    framework that gives a logical sequence to follow
    to ensure inclusion of all key activities of
    strategy development and implementation. We
    recommend the SOSTAC planning approach
  • A Digital Marketing Strategy should involve a
    review to check that all of your capabilities are
    in place to help your organisation manage all of
    the digital touchpoints

9
SUCCESS OF DIGITAL MARKETING
  • Success Digital are a specialist digital
    recruitment agency helping match the very best
    talent to the hottest jobs across the digital
    space. With offices in both London and Manchester
    we work with some of the biggest brands in the
    industry to fill jobs in digital marketing, SEO,
    social media, web design and ECommerce.

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DIGITAL MARKETING
Digital Marketing Pvt Ltd.1187/13 Govind Puri,
Kalkaji New Delhi - 110019Contact 011-26235343,
9990779722Email info_at_wici.in
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