Merchem Company Review - Fashion

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FASHION

• Fashion is a popular style or practice,
  especially in clothing, footwear, accessories,
  makeup, body piercing, or furniture. Fashion is a
  distinctive and often habitual trend in the style
  in which a person dresses.
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Clothing fashions

• Changes in costume often took place at times of
  economic or social change, as occurred in ancient
  Rome and the medieval Caliphate, followed by a
  long period without major changes.
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Fashion Industry

• In this era of global trade, however, the
  high-fashion runways are just one part of the
  broader textile and apparel industry that ranges
  from high-end luxury brands to fast-fashion
  retailers - and the thousands of companies in
  between that produce and sell clothing, shoes,
  and other textile products.
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Media

• The media plays a significant role when it comes
  to fashion. For instance, an important part of
  fashion is fashion journalism. Editorial
  critique, guidelines, and commentary can be found
  on television and in magazines, newspapers,
  fashion websites
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Public Relations and Social Media

• Fashion public relations involves being in touch
  with a companys audiences and creating strong
  relationships with them, reaching out to media
  and initiating messages that project positive
  images of the company.31 Social media plays an
  important role in modern day fashion public
  relations enabling practitioners to reach a wide
  range of consumers through various platforms.
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Anthropological Perspective

• Anthropology, the study of culture and human
  societies, studies fashion by asking why certain
  styles are deemed socially appropriate and others
  are not. A certain way is chosen and that becomes
  the fashion as defined by a certain people as a
  whole, so if a particular style has a meaning in
  an already occurring set of beliefs that style
  will become fashion
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Intellectual property

• Within the fashion industry, intellectual
  property is not enforced as it is within the film
  industry and music industry. Robert Glariston, an
  intellectual property expert mentioned in a
  fashion seminar held in LA that "Copyright law
  regarding clothing is a current hot-button issue
  in the industry.
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