Why Responsive Web Design is important

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Why Responsive Web Design (RWD) Is important
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What is RWD?

• Responsive web design is a technology which
  enables your website to adapt to the changing
  screen sizes of the device that is used to view.
• It avoids the trouble of zooming in and out of
  the screen for viewing in different devices.
• Using RWD helps to avoid creating two versions of
  the same web page one for mobile and one for
  desktop viewing.

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Better User Experience

• A user would want to return to a website which is
  user friendly and where he does not need to worry
  about zooming the pictures or scrolling
  unnecessarily for the content.
• The layout of the site is created in a way where
  the important content is displayed first followed
  by the ads and other content.
• A site which is responsive is said to have a
  better user experience because a user can view it
  in his office the same way as in his cell at
  home.

4
Cost effective

• The cost of making two websites, one for desktop
  and other for mobile costs more than just making
  one website and optimize it for both.
• The advantages of having a single site that
  conforms to the need of all devices are
  significant when compared to having two separate
  websites.
• Thus, in the long term, investing in responsive
  website design is the smartest decision.

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Optimizing for SEO

• The sites which are responsive are SEO friendly
  as they help with the ranking better.
• Google has recommended that all sites be
  responsive as the number of mobile device users
  is increasing.
• Additionally, Google prefers responsive web
  design because content that lives on one website
  and one URL is much easier for users to share,
  interact with, and link to than content that
  lives on a separate mobile site.

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Improve conversion rates

• Once a site is responsive and is online for
  mobile devices as well as desktop devices, the
  conversion rates improve significantly.
• The more easy to use site is, the more a user
  would want to stay in it and return for future
  use.
• Also, if a site is responsive, it decreases the
  bounce rate of your site as user would want to
  stay longer for the content.

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Contact US
ELITE IMAGE SOFTWARE CORPORATION

• Corporate Head Office
• 2030 Boxwood RoadNanaimo, BC  V9S 5W7P.
  250.591.0175Open Mon-Fri 9am-5pm

Vancouver, BC1734 West 3rd AvenueVancouver, BC
 V6J 1K4P. 604.559.5929Edmonton, ABP.
1.855.354.8355Regina, SKP. 1.855.354.8355