Did Google Kill The Traditional Press Release

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Did Google Kill The Traditional Press Release

• A Presentation of Isebox.com
• The leading multimedia news release platform.

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If You Are In Online Media and Publishing
Industry, then you must be very well aware of
this deadly creature raised by Google.
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But the beast got more attention of press release
sites and networks on its May 20, 2014
Update. Panda 4.0.
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The Panda 4.0 Rollout
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The Panda 4.0 had a relatively greater impact
compared to its previous roll outs.
Approximately, 7.5 of the queries were affected
in this rollout doing damage to Public relations
and the press release industry the most.
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How Badly Press Release Sites Were Affected?
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Some of the top newswire businesses were affected
as a result of Panda 4.0 including PRWeb, PR
Newswire, Business Wire and many others.
(approximate 71 decrease)
(approximate 63 decrease)
(approximate 60 decrease)
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What Public and Media Relations Professionals
Should Know?
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After the Panda 4.0 update, marketers, public and
media relations professionals should ask
themselves these following questions.
Would your audience want to read this
article? Will your audience learn something
new? Is it entertaining? Is it interesting enough
to share?
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