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Academic editing versus business editing

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Title: Academic editing versus business editing


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Academic Editing Versus Business Editing
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Business Editing Business writers take as their
audience non-academics and often
non-practitioners. Therefore, those who offer
business editing must attend to four principles
simplicity, informality, convenience, and
action. Simplicity Those who offer business
editing must ensure that writers use short
sentences that express their ideas clearly and
with simple vocabulary. Short sentences There
are four sentence types.
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Simple Subject Verb (expressing a complete
thought) Compound Two simple sentences combined
using a coordinating conjunction (and, but, so,
or, etc.) Complex Two simple sentences combined
using a subordinating conjunction (since, after,
when, although, etc.) Complex-Compound A
complex sentence combined with a compound
sentence using a coordinating conjunction Busines
s writers should use mostly simple sentences with
a few complex and/or compound sentences. They
should avoid complex-compound sentences.
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Writers craft more complicated sentences by using
clauses that offer non-essential information. For
example, appositives are clauses in which a
writer describes an already stated noun in
different words (e.g., the film, a Hollywood
blockbuster, won three Emmys). Business writers
should avoid such clauses. Simple
vocabulary Dont use a 50-cent word when a 5-cent
word will do. Instead of comprise or compose,
prefer make up. Instead of utilize or employ,
prefer use. Informality Those who offer business
editing must ensure that writers use informal
language. Business writers should use I and we
(when talking about themselves or their company)
and you (to talk directly to the reader), as well
as contractions.
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Convenience Those who offer business editing must
ensure that writers use language thats easy to
read (for example, bulleted lists). Business
writers should assume readers are scanning the
article. Action Those who offer business editing
must ensure that writers use the active voice and
action-oriented language. Active Voice The
active voice is direct language beginning with
whomever or whatever is doing the action (e.g.,
the saxophonist played the song). The passive
voice begins with whomever or whatever is being
acted on. You form the verb by using be the
past participle (e.g., the song was played by the
saxophonist).
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Action-Oriented Language Business writers should
focus on action and results, using specific
details and numbers (when possible), as well as
the most descriptive, action-oriented verbs,
avoiding have and be. Instead of increase, use
boost or ramp up. Academic Editing Academic
writers take as their audience academics and
practitioners. Therefore, those who offer
academic editing must use strategies that are
almost the exact opposite of the strategies for
those who offer business editing.
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Simplicity Those who offer academic editing
should make sure writers use scholarly vocabulary
and sentence structure (i.e., many complex,
compound, and complex-compound sentences, few
simple sentences, and many clauses providing
non-essential information). Informality Those
who offer academic editing should make sure
writers use I or we, but sparingly, and never you
or contractions. Convenience Those who offer
academic editing should make sure writers use
bulleted lists infrequently. Action Those who
offer academic editing should make sure writers
use the active voice as often as possible. But
their verbs need not be action-oriented.
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(United State of America) Sanford North
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