EU Countries’ mHealth App Market Ranking 2015

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The essential FREE report for mHealth companies
looking to succeed in the EU market
The EU Countries mHealth App Market Ranking
2015 Which countries are best for doing mHealth
business
research2guidance 29.05.2015 mHealth App
Developer Economics 2015
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The EU countries mHealth app market ranking
study is based on the results of two research
programs
mHealth app publishers market assessment
EU mHealth App Market Readiness Assessment
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2

Europe
44
1,429
eHealth adoption
North America
APAC
Level of digitization
31
2,706
22
1,508
Market potential
Africa
1
36
South America
Ease of starting business
3
210
Regulations
Share of survey respondents , number of
published mHealth apps
Fact-based assessment along 5 mHealth app market
readiness dimensions
Insights and opinions from over 4,400 mHealth
practitioners
Source research2guidance - EU countries mHealth
app market ranking 2015
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Results 5 countries offer the best market
conditions for starting an mHealth business in
the EU
Comparison of countrys rank in market readiness
score and developer index
High rank
Market readiness rank
Medium rank
Starting points
Scale up
Low rank
Cherry pick
Dont bother
High rank
Low rank
Medium rank
Developers rank
Developers rank country rank by
developers Market readiness rank rank of
country based on eHealth adoption, level of
digitalization among population, market
potential, ease of starting business, mHealth
regulations
Source research2guidance mHealth App Developer
Economics study 2015
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Market readiness index
The report is extremely valuable for anyone
thinking about starting an mHealth company, as
well as for government organizations in European
countries that want to benefit from a flourishing
mHealth ecosystem through creating highly
qualified jobs, reducing national healthcare
costs and ensuring high levels of quality of
care. Ralf-Gordon Jahns, Managing Director
research2guidance
Fact-based assessment along 5 mHealth app market
readiness dimensions
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Denmark offers the best market prerequisites
needed for mHealth business
Country ranking by mHealth market readiness score
(Top 10)
Denmark
Sweden
Finland
Spain
Netherlands
UK
Belgium
Italy
France
Portugal
Market readiness score average of the scores in
5 categories. Values are between 0 and 1, 1
represents country which has the highest value in
all criteria (e.g. for level of digitalization
category criteria are smartphone penetration,
mobile internet users, number of used apps, )
Source research2guidance
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Developers index
The key for success of mHealth is consumer
willingness and demand and disruption of existing
business models. I.e. you need broadband
internet, high penetration of mobile devices, and
well developed and educated society and social
environment. mHealth app practitioner
Insights and opinions from over 4,400 mHealth
practitioners
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The UK is the leading country for mHealth
business according to 55 of mHealth practitioners
Country preference by mHealth app publishers and
decision makers

UK
Germany
Sweden
Netherlands
Denmark
France
Finland
Spain
Ireland
Austria
Share of participants ranking top 3 countries
with most favorable market conditions for mHealth
business
Source research2guidance mHealth App Developer
Economics study 2015, n 3511
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Greece is the least attractive country for
mHealth business according to 32 of mHealth
practitioners
Country poor market conditions ranking by mHealth
app publishers and decision makers
-
Greece
Romania
Germany
France
Croatia
Italy
Latvia
Hungary
Czech Republic
Estonia
Share of participants ranking country in Low 3
countries with most prohibitive environment for
mHealth business
Source research2guidance - EU countries mHealth
app market ranking 2015, n 4,471
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50 of participants stated doctors acceptance of
apps as most important for mHealth business
Top 5 reasons why country offers favorable/poor
market conditions
Doctors acceptance of apps
High level of digitalization in hospitals
Attractive market size
Access to developers

Political support for mHealth apps
-
Prohibitive laws
Low acceptance of patients to pay for healthcare
Lack of knowledge about the market
Low level of digitalization in hospitals
Resistance from doctors
Share of participants stating reason in 3 most
important for country offering favorable/poor
market conditions
Source research2guidance mHealth App Developer
Economics study 2015, n 3511
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According to developers Germany is the most
controversial country among 22 EU countries
Comparison of country rank in poor market
conditions and good market conditions
Good market conditions rank
22
2
6
1

GB
DE
CZ
GR
HU
IT
LT
LV
NL
PL
PT
RO
ES
SE
AT
BE
HR
DK
EE
FI
FR
IE
GB
DE
CZ
HU
IT
LT
LV
PL
PT
RO
ES
SE
DK
EE
FI
FR
IE
GR
NL
AT
BE
HR
-
Poor market conditions rank
1
22
3
4
Source research2guidance mHealth App Developer
Economics study 2015, n 3511
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Developers opinions on which countries have more
favorable mHealth conditions depends on their
region
Share of participants having opinion on EU market
conditions by region
COUNTRIES WITH POOR CONDITIONS
COUNTRIES WITH GOOD CONDITIONS
Have opinion
No answer
No answer
Have opinion
Europe
North America
Other
Source research2guidance mHealth App Developer
Economics study 2015, n 3511
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If you want to know more download the FREE EU
Countries mHealth App Market Ranking 2015

• Part of the largest global research program - The
  mHealth App Developer Economics
• Download the full FREE report here
• Read the corresponding blog post here
• Share it
• Get in contact. We want to hear your thoughts on
  how mHealth app publishing will develop in the
  next 5 years
• Learn how best to develop your mHealth business
  for the EU mHealth market

www.mHealthEconomics.com
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About research2guidance research2guidance is a
strategy advisory and market research company. We
concentrate on the mobile app eco-system. We are
convinced that mobile health solutions will make
a difference to peoples lives and that the
impact on the healthcare industry will be
significant. We provide insights to make it
happen and to successfully lead your business.
Contact Ralf-Gordon Jahns, Managing
Director ralf.jahns_at_research2guidance.com Fix
49 (0)30 609 89 3366 www.research2guidance.com