Content Strategy 2015.

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2015 Trends Defining Your Content Strategy
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Content Marketing

• Content marketing is an essential component in
  buyer engagement, social media, lead generation
  and online marketing.
• In fact, the power your content carries is
  growing by the day as new tactics and trends
  propel content development to new heights in
  brand publishing.
• Blogging is not enough. Social media is not
  enough.
• Content needs to engage, inform and delight in
  order to build market identity, brand ambassadors
  and new opportunities for business growth and
  development.

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• Buyer Person
• Your content needs to speak to their market
  interests, operational requirements,
  corporate goals, everyday problems, buying habits
  and even hobbies.
• In order to create content that is truly
  effectual, you must understand the customer
  demographics that compose your buyer personas
• Who are they?
• What are their jobs?
• What are their behavior patterns?
• What are their professional goals?
• What power do they have in their businesses?
• Identifying your buyer personas will result in
  your content being tailored for your ideal
  audience leading to keen content shares and new
  client conversions.

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• Expansive Content Platforms
• If you think blogging is enough in terms of
  content creation, you are not even competing in
  todays content-rich marketing environment.
  Blogging is one small component in an
  increasingly robust content portfolio.
• In 2015, the content winners will be those
  expanding their content machine to include
  everything from
• white papers
• ebooks
• videos
• webinars
• email newsletters
• blogs
• podcasts
• timely social media posts
• guest blogs
• strategic landing pages
• visual content

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• Mobile Content
• As the rise in smartphones and tablets continues,
  the requirement for mobile content rises.
• Your content is being viewed 24/7 on diverse
  mobile devices
• Your content needs to be reflective of the
  paradigm shift that has impacted the professional
  landscape the age of the mobile workforce.
• If your website isnt mobile friendly, get with
  the times fast.
• Keep in mind also that these same mobile surfers
  are also active on social media so you had better
  be as well.

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• The Rise of Adaptive Content
• Ninety-four percent of businesses say
  personalization is key to success.
• 48 percent of shoppers say they prefer to use a
  smartphone to shop while actually standing inside
  stores.
• Todays consumers want to see personalization
  somewhere in your content stream. Why? It
  reflects not only your ability to relate to their
  motives, challenges and needs, but also expresses
  your desire to deliver a superior and uniquely
  tailored customer experience.
• Adaptive content can boost presale and marketing
  content, as well as influence post-sale
  engagement.
• Researching and incorporating elements of
  adaptive content will benefit your 2015 content
  strategy greatly.

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• Ample Visual Content
• Visual content is streaming big in online
  marketing strategies today.
• People want to see people, places and things.
  They want visual engagement. They trust visual
  engagement.
• If your 2015 content strategy is devoid of videos
  and unique visual elements, rethink it.
  Incorporating visual content is extremely
  important, especially when trying to engage
  mobile viewers.
• Get creative with infographics, memes, charts,
  graphs and even cartoons to tell your brands
  story and win over brand loyalists especially
  on your social media platforms.

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• Website Content Optimization
• Your website content needs to be powered with
  Search Engine Optimization (SEO) to fully
  leverage it  as a marketing tool and funnel for
  new clients.
• The content of your website should be designed
  to attract, convert and close customers. It is
  your single, most important sales tool. Your
  website can convert leads into new business.
• If your website is equipped with smart SEO, clear
  Calls To Action (CTAs) and content designed to
  engage the right buyers, your website is doing
  its job.
• If not, research the best SEO and CTA techniques
  for your business and make the adjustments
  necessary to turn your website from a simple
  window to an open door for customer acquisitions.

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• Going Inbound
• Inbound marketing is everything from optimizing
  blog content to generating website traffic and
  conversions with strategic white papers and more.
  
• Inbound marketing is about developing
  customer-centric content and leveraging that
  content to produce results new clients.
• Creating remarkable content that is delivered to
  your ideal audience via your blog, social
  platforms and website is the core of inbound
  content strategy.
• Go inbound in 2015 and see how your buyers react.

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