Cisco 810-401 certification dumps

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Cisco Quick Hit Briefing

• Big Data Big Learn how to Monetize Big
  Data with Cisco

Welcome! Connect using the audio conference box
or by calling into the meeting

1. Toll-Free [phone]
2. Enter Meeting ID 205 376 864
3. Press 1 to join the conference.

• Brian J. Avery

• Territory Business Manager Cisco Systems

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Welcome and Agenda

• Introduction
• What is a Quick Hit Briefing?
• CATCH THE BIG DATA Opportunity WAVE!
• What is Big Data?
• Big Data Sales Plays
• What you can sell
• Partners and Competitors
• Call To Action
• Resources, Conclusion

Brian J Avery Territory Business ManagerFlorida
Territory Commercial bravery_at_cisco.com Priors Cis
co Sales and Channels (9 yrs) President and CEO
(6 yrs)Cisco Premier Partner Director of Sales
(2 yrs)Cisco Silver Partner Financial Analyst (7
yrs)Sprint Corporation
https//www.pass4sureexam.com/810-401.html
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What Is a Quick Hit Briefing?

• A weekly partner briefing series designed for
  Cisco Commercial Territory partners
• Concise, relevant updates on
• Cisco products and solutions
• Partner programs and promotions
• Partner Enablement Demand Generation, Selling
  Skills, Closing Tools, etc.

Next Quick Hit Briefing Year-End Closing Tactics
- Bring In All Your Deals Thursday Dec 11th, 2014
at 930 ET Check http//cs.co/quickhit for
registration links and replays
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CATCH THE BIG DATA Opportunity WAVE!  

• US Commercial Big Data Strategy, Goals and
  Opportunity

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Revolution in Data Driven Decision Making
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Why is Big Data Important?
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The second most popular search term on
Gartner.com in the last year, behind only magic
quadrant, was Hadoop/big data. The rest
werent even close.

• - Merv Adrian, Research VP, Gartner, Inc.

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Why Big Data?

• If we have data, lets look at data. If all we
  have are opinions, lets go with mine.
• - Jim Barksdale, CEO, Netscape

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Big data relevance buys us a seat at the business
table

• Every big data conversation has a key business
  driver behind it
• Big data projects are not just solving technology
  problems such as tech refresh, organic growth,
  etc. but usually also business problems
• Big data projects are more likely to be driven
  from the CFO or LOB than the CIO

https//www.pass4sureexam.com/810-401.html
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Big Data wins - Partial list of UCS-based wins

• 80M Actuals in FY14, 200M Target in FY15

Commercial
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Big Data UCS TAM

• Infrastructure TAM 7.8B (2014) ? 16.9B (2017)
• 10 Cisco Share of TAM 1.69B (2017)
• A Billion Dollar Business!

• Drives UCS topline (7B TAM, 27.1 CAGR)
• 100 Cisco infrastructure wallet share
  account control (includes server, storage and
  networking)
• 8x higher ASP compared to average UCS C-Series
  deals
• ASP of BD starter deal is 250K, but they grow
  rapidly

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Why should you care?

• The big data market is booming
• Every Commercial AM has a Big Data opportunity in
  their customer base today (you just might not
  know about it)
• Customers can shift money that they are spending
  on Enterprise Data Warehouses, Oracle Licensing
  and Support to a Big Data/Hadoop environment and
  IMMEDIATELY save big money  (up to 50X)
• Provides thought leadership/strategic relevance
  to Cisco and an opportunity for business
  relevance, beyond IT
• We dont have to share the hardware stack
• Provides us a beachhead with C-series
• The software stack is relatively cheap (1 of SW
  drags 4 of HW)
• Provides Cisco with an annuity revenue stream
• Can reach 7 - 8 figures in two years timeframe
• The competition is already actively selling into
  this market

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What is Big Data?
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Traditional Enterprise Data Management
Operational (OLTP)
Operational (OLTP)
EDW
ETL
BI/Reports
Operational (OLTP)
Online Transactional Processing
Extract, Transform, and Load (batch processing)
Enterprise Data Warehouse
Business Intelligence
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The Explosion of Unstructured/Semi-structured Data

• A poor fit for the traditional relational database

Source Cloudera
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Enterprise Data Management with Big Data
MPP EDW
Dashboards
Web
Big Data (Hadoop, NoSQL)
ETL
Machine
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How Do We Define Big Data?
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What isnt Big Data?

• Usually not blade servers
• (not enough local storage)
• Usually not virtualized
• (hypervisor only adds overhead)
• Usually not highly oversubscribed
• (significant east-west traffic)
• Usually not SAN/NAS

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Cost, Performance, and Capacity
HWSW Split 3070
Structured Data Relational Database
Enterprise Database
Expensive Load 1TB/hr ETL
20K/TB
Massive Scale-Out Column Store
Data Storage Capacity
Data Capacity Cost
10K/TB
Hadoop No SQL
Unstructured Data Machine Logs, Web Click
Stream, Call Data Records, Satellite Feeds, GPS
Data, Sensor Readings, Sales Data, Blogs, Emails,
Video
500-1K/TB
HWSW Split 7030 and we dont have to share!
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What Is Hadoop?

• Apache Hadoop is an open source software
  project that enables the distributed, fault
  tolerant processing of large data sets across
  clusters of servers.
• It is designed to scale up from a few servers to
  thousands of machines
• Its two primary components are the Hadoop
  Filesystem (HDFS) and the MapReduce application
  engine

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Big Data Sales Plays
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Big data is still an emerging, dynamic
market.New technologies and partners are
emerging fast, startups come and go, competition
evolves quickly.
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Big Data Sales Play
Data Management Building the Foundation

• Half the worlds data will be processed by
  Hadoop within 5 years
• Proactive sales play involving Cisco and Hadoop
  Partner sales teams
• Target Ciscos existing UCS customers 
• MapR, Cloudera, HortonWorks will be on Cisco GPL
• Get in early to win the Pilot and drive
  significant Big Data Expansion Sales
• When in doubt, stay neutral

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Hadoop Partner Profile
Hadoop Partner Profile Hadoop Partner Profile Hadoop Partner Profile Hadoop Partner Profile
Company Cloudera Hortonworks MapR
Headquarters Palo Alto, CA Palo Alto, CA San Jose, CA
Sales Geography Worldwide Worldwide Worldwide
Partner Contact Name Sandeep Brahmarouthu Tracy Lothringer Jabari Norton
Partner Contact Cell 408-410-9706 425-442-2444 650-208-4747
Partner Contact Email sandeep_at_cloudera.com tlothringer_at_hortonworks.com jnorton_at_mapr.com
Cisco Alliance Contact (PBDM) Joe Brand Joe Brand Wendy Leopold
Standard Discount to Partner 61 61 61
Subscription Availability 28-Nov 28-Nov 28-Nov
Hadoop License Sales Yes No (free via Open Source) Yes
Hadoop Support Sales Yes Yes Yes
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Access to New Buying Centers
IT

• VP of Infrastructure
• VP of Operations
• Chief Technology Officer
• Chief Information Officer
• VP of IT
• Director of IT

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Top Use Cases Are Driving Rapid Big Data Adoption

Most Prominent Big Data Industry Use Cases
Financial Services Telco Web / Media Retail Health / Life Sciences Government
Customer acquisition,retention, and profitability Fraud detection Compliance reporting Trading Risk Insurance Underwriting Churn analysis Subscriber data management Fraud analysis Social analysis Response times Traffic analysis Product affinity/bundling Sentiment Analysis Content monetization Advertising optimization Store operationanalysis Customer loyaltyprograms Loss prevention 360 degree view of a customer Web and Location Analytics Drug development and launch cost reduction Regulatory compliance Product quality Security/ anti-terror Budgetary control and management Asset control and assessment ETL Offload / Federal Budgetary Pressures
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Questions You Should Ask Every Customer

• Indicators
• Have you begun evaluating Hadoop?
• Do you have a Hadoop Project?
• What is your data warehousing strategy today?
• What kinds of relational databases do you use?
• Deep Dive
• Are you running out of space in your data
  warehouse?
• Are there ETL or data processing jobs that dont
  finish in time? How is the company affected when
  you miss your SLAs? What is the cost?
• Is there data you are unable to effectively
  store, process, or analyze with your current
  platform?
• Are you looking to control database growth? Are
  there projects you have had to delay or cancel
  due to platform storage capacity constraints?
• Do you have data retention policies? What happens
  when you need to restore data from an archive?
• Business Do you have access to all the
  historical data you need in your reports?

How will you manage and operate your Big Data
platform and scale as fast as your data?
Is your Data Warehouse maintenance and capacity
expansion getting too costly?
Who in your organization is looking at Big Data,
and Hadoop projects?
What are yourUse Cases for Big Data?
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Example Big Data Sale Deployment
Reoccurring Big Data Server Sales
250K
250K
1.5M
Add 16 servers POC rack to test Use Cases 4 5
500K
250K
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What you can sell
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Cisco UCS Common Platform Architecture for Big
Data
Single-SKU pre-configured bundles Net 250K HW,
250K SW 3 year agreement, doubles annually

• Easy to order (no missing parts)
• Aggressively discounted
• Tested and validated with our ISV partners
• Address majority of big data apps and workloads
• Appliance-like model without lock-in
• Matching CVDs show investment

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CPA Differentiators

• See Resources slides in the appendix for more
  information

1. Easy to deploy and scale
2. Single management platform
3. Better networking

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Easily Scale Cisco UCS CPA for Big Data
Scalability
UCS Manager
UCS Central
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Cisco UCS Advantage Simplified Management
Throughout Cluster Lifecycle

• UCSM provides
• Speed
• Ease of experimentation
• Consistency
• Simplicity
• Visibility

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Single Platform for Traditional and Big Data
Applications
SAN/NAS Arrays
UCS Rack-Mount Servers
UCS Blade Servers
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UCSD Express For Big DataOn-Demand Hadoop
Deployment
Zero Touch Deployment of Hadoop Clusters

• Accelerating time to value for Hadoop Deployment
• Single Management Pane for Hadoop Clusters
• Extends UCS Management value prop into Hadoop
  Infrastructure

On Demand Cluster Sizing
Dashboard for status and health monitoring
Centralized End-to-End Visibility
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Composite - Data Virtualization Across the
Enterprise
BI and AnalyticsDeployed on UCS

Cisco Data Virtualization on UCS with Nexus
Interconnects

Cloud Data Sources
Traditional Data Sources
Big Data Sources
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Partners and Competitors
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Big Data Ecosystem
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Key Hadoop Distributions
HortonWorks
Cloudera
MapR
Open Source
Open Source
Open Source
Management
Management
Architectural Innovations
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Competitors

• The Usual Suspects

• Main Competitors
• Dell, HP, IBM, Amazon
• Arista, maybe Brocade
• Less Common
• Whitebox
• Oracle/Sun, Teradata (appliances)
• EMC/Netapp

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Call to Action
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Call To Action
Ask your customer what they are doing with Hadoop?
Go to your B-Series customers and let them know
we have a Big Data Reference Architecture that
fits seamlessly into their operations
Get to know your Hadoop partners and sales teams
Use the Big Data Sales Expert Mailer for help and
resources bigdata_sales_expert_at_cisco.com
Visit http//iwe.cisco.com/web/data-center/technol
ogy/big-data
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Call To Action
Ask your customer what they are doing with Hadoop?
Go to your B-Series customers and let them know
we have a Big Data Reference Architecture that
fits seamlessly into their operations
Get to know your Hadoop partners and sales teams
Use the Big Data Sales Expert Mailer for help and
resources bigdata_sales_expert_at_cisco.com
Visit http//iwe.cisco.com/web/data-center/technol
ogy/big-data
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Sales Resources, Conclusion
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Selling Resources Big Data Playbook V2

• http//dcg.cisco.com/attachments/Cisco20UCS20Big
  20Data20Sales20Playbook20V220August202013.pd
  f

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Customer/Partner Resources CVDs for all major
distros

• http//www.cisco.com/go/bigdata

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Other Big Data Resources

• Cisco Big Data Web Page - http//www.cisco.com/go/
  bigdata
• Cisco Design Zone for Big Data (CVDs)
• http//www.cisco.com/c/en/us/solutions/enterprise/
  data-center-designs-cloud-computing/bigdata.html
• Cisco UCS Common Platform Architecture for Big
  Data Solution At-A-Glance
• http//www.cisco.com/en/US/solutions/collateral/ns
  340/ns517/ns224/ns1199/at-a-glance-c45-730798.pdf
• Cisco UCS Common Platform Architecture for Big
  Data Analyst Whitepaper
• http//www.cisco.com/en/US/solutions/ns340/ns517/n
  s224/ns1150/ns1199/245209January.pdf

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Other Big Data Resources

• Big Data Partner At-a-Glance (AAG) (PDF - 410 KB)
  
• Cisco UCS Integrated Infrastructure for Big Data
  BDM (PPTX - 9.31 MB)
• Cisco UCS Director Express for Big Data BDM (PPTX
  - 2.70 MB)
• Big Data Partner FAQ (PDF - 603 KB)

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Join Us Next Week!
Next Quick Hit Briefing Year-End Closing Tactics
- Bring In All Your Deals Friday Dec 11th, 2015
at 930 ET Check http//cs.co/quickhit for
registration links and replays
50
(No Transcript)
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Big Data/Analytics DCV Big Data Stack
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Why Should you Care About Big Data?

1. Big Data Big
2. Customers can shift money that they are spending
   on Enterprise Data Warehouses, Oracle Licensing
   and Support to a Big Data/Hadoop environment and
   IMMEDIATELY save big money  (up to 50X)
3. Every Commercial AM has a Big Data opportunity in
   their customer base today (you just might not
   know about it)
4. Line of Business customers are looking to
   generate additional revenue and grow their
   business through Big Data and Analytics