Adwords Consultant

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An overview of AdWords
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What is AdWords?

• AdWords is an online advertising platform created
  by Google and it was launched in 2000.
• Businesses display ads on Googles result pages
  and other affiliated pages and websites within
  the search engines display network reaching
  80 of Internet users within the United States.
• Ads are displayed with a small, yellow icon that
  says Ad.
• Based on Pay Per Click (PPC) principal
  businesses set a budget and only pay when the ad
  is clicked.

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continued

• Able to reach people at the exact moment they are
  searching for a product or service by bidding on
  related keywords.
• Reports are provided with this platform to
  analyze how AdWords is working for a business to
  make any necessary changes.
• Regularly updated with new features and
  algorithms AdWords consultants can be employed
  to help navigate and utilize any updates that
  would be effective for a business campaign.

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AdWords Consultant

• An AdWords consultant or professional has a
  complete understanding of the platform and are
  regularly tested to make sure they have the
  skills and abilities to assist a business
  advertising campaign.
• Takes over the time consuming task of running a
  business AdWords campaign which could include
  daily updates to make sure it continues to work
  efficiently.
• Analyze the results and reports of the current
  tactics being used in a business AdWords
  campaign and have the experience to boost ad
  results and cut any unnecessary costs.

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What are keywords?

• Words or a string of words related to a business
  mission, product or services that trigger an ad
  for the business to appear when the terms are
  searched.
• Using AdWords requires compiling a list of
  specific keywords or phrases related to a
  business. Avoid generic search terms in order to
  increase the chance of an ad being seen. AdWords
  Consultants will have the most experience and
  insight into the keywords that will best serve a
  business.
• Keywords also trigger ads to appear on non-search
  websites in Googles network, like YouTube for
  example for more control, businesses using
  AdWords can choose specifically where their ads
  show up.
• Keywords determine cost of advertising every
  chosen keyword will have a cost per click (CPC)
  bid amount.
• More than one business may be wanting to use the
  same keyword in order for their ads to appear in
  the top positions of Googles search result page,
  which has resulted in the Ad Rank and bidding
  systems.

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What is ad rank?

• System Google uses to determine which businesses
  ads appear in the most sought after ranking
  positions and in what order.
• Combination of factors contribute to a business
  Ad Rank
• How much a business is willing to spend or bid.
• The quality of a business ad and website Is it
  mobile-friendly? Is it stuffing in keywords or
  phrases?
• The impact ad extensions, additional information
  about a business including things like ratings
  and an address, and other formats will have.

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Bidding

• The max amount a business will spend each time a
  consumer clicks on their ad max CPC.
• The higher a business CPC is, the more likely
  its ad will appear at the top of a search
  engines result pages.
• Automatic bidding Once a business set a budget,
  AdWords automatically adjusts CPC to result in
  the most clicks.
• Manual bidding Allows a business to control
  exactly what bids are set to get clicks they deem
  the most important.

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Benefits of AdWords

• See results in a business ranking almost
  immediately.
• With Google AdWords, a business does not have to
  commit to a minimum spending amount and the
  campaigns can be started and stopped at any time.
• When an ad appears can be determined by each
  business and can include specific geographical
  areas whether that be a whole nation or a nearby
  neighborhood.
• Advertisement is of something consumers are
  searching for leading to more clicks.

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• Ads that appear on the first page of a search
  engines result are more likely to be clicked on
  because most consumers dont browse past page
  one.
• Most consultants have years of experience in the
  PPC industry and have worked with a wide variety
  of businesses to manage their campaigns.
• While SEO can be a helpful tool to drive traffic
  to business website, the results of placement in
  the results page is not guaranteed like it is
  with AdWords.
• AdWords agencies have resources and an account
  manager from Google to back them up.

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• For more information on AdWords or to speak with
  an experienced team of consultants from WASP,
  please visit https//waspmobile.com/ or call
  800-516-3591.

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Contact us

• USA
• 5301 N Federal Hwy
• Suite 180
• Boca Raton, FL 33487
• Phone [phone]
  Fax [phone]
  
  Email info_at_waspmobile.com
  
• Social Profiles
• https//www.facebook.com/waspmobile
• https//twitter.com/waspmobile
• https//plus.google.com/Waspmobile/posts

• India
• 10-2-414/3, Road 17,
• West Maredpally
• Secunderabad, A.P
• India 500026
• Phone [phone]
  94940 Email
  info_at_waspmobile.com

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Thank Y0u