ACC 561 Week 2 Individual Ratio Analysis Assignment

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ACC 561 Week 2 Individual Ratio Analysis
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61-Week-2-Individual-Ratio-Analysis-Assignment Pl
ease go to Yahoo Finance (finance.yahoo.com). Und
er the "Quote Lookup" please search for Kellogg
Company. On the left bar you will be able to
access the Income Statement and Balance Sheet for
the company.  Option 1 Calculate the current
ratio, profit margin and debt/equity ratio.
Explain your interpretation of each.  Option
2 Prepare a 500-word paper that responds to the
following questions (please use a question /
answer format) 1.    Has the profit increased
or decreased from 2012 to 2013 and by how
much?2.    What is the percentage increase or
decrease in selling general and administrative
expenses?3.    What is the percentage increase
or decrease in net income? 
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4.    Based on your answers above, what
conclusion can you draw regarding the firm's
financial performance?   For more classes
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