Most Influential SEO Rankings Factors

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Most Influential SEO Ranking factors
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Permalinks

• Keep your URL short and clean. Preferably within
  a 115 characters.
• Include one long-tail keyword in the permalink.
• Separate each word in the URL with - instead of
  _.
• Follow a logical hierarchy e.g.
  domain.com/category/sub-category

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Title

• Include keywords at the start of your title.
• Dont add more than two keywords to your title.
• Keep your title character length between 50-53
  characters.
• Avoid special characters like !,_at_,,,, etc. in
  the title.

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Meta Description

• Create unique descriptions for each page of your
  website.
• Use logical sentences rather than focusing on
  keywords.
• Your page description should not be less than 85
  characters.
• Your page description should not exceed 153
  characters.
• Avoid special characters in your meta description.

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Content

• Use short sentences. It helps to convey the
  meaning more clearly.
• Avoid grammatical errors and typos.
• Structure your content in short paragraphs not
  more than four lines.
• Format content - indentation, spacing and font
  size to enhance readability.
• Use images, videos, info-graphics to boost user
  engagement.
• You should target one keyword per page and write
  minimum 500 words.
• Ensure that your keyword density lies in the
  range of 1-3.
• Use synonyms to keywords within your content for
  better ranking.
• Test your content for plagiarism before
  publishing your content.
• Provide links to related content within your
  website.
• Link you article to content outside your website
  if relevant.
• (It should be an authoritative website like
  e.g. Wikipedia, Forbes etc.)

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Heading Tags

• Use heading tags on each page of your website.
• Use H1 with your keyword once at the start of
  your content.
• As you continue writing use H2-H6 tags for better
  structural formatting.
• (It is not mandatory to use all tags between
  H2-H6.)

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Structured Data

• This helps the crawler to better understand your
  content.
• When content is properly defined it helps the bot
  to crawl the page faster.
• Thus it gives a preference in ranking a page with
  schema markup.

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Page Load Speed

• Your page should load within 5 seconds maximum.
• The average page load time is 2-3 seconds.
• Faster the page load speed higher is the ranking
  preference given in SERPs.
• Minify CSS, reduce JavaScript, leverage browser
  caching to boost page speed.

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Social Media

• A strong social presence is one of the key
  ranking factors in SERPs.
• Promote your website on social media platforms to
  attract attention.
• Share relevant, helpful content to engage
  audience on social media.
• Google My Business and Google is mandatory for
  better ranking.

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Dharne - Your Seo Services Orange County Expert
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