Title: Top 10 Content Marketing Tools 2015
1Top 10 Content Marketing Tools
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2 Tools are essential for ensuring quality,
consistency and enabling scale when it comes to
just about any kind of digital marketing. Content
Marketing is no different.
3What it is Real time content marketing
platform. Percolate sources, curates and
schedules content for brands to share on the
social web. Also uses insights to suggest new
content creation. Through Percolate, a brand can
publish content for and engage with audiences on
Tumblr, Facebook, Twitter, LinkedIn, WordPress,
and Drupal-based .com.
https//percolate.com
4What it is A visual storytelling
platform. LookBookHQ is not unlike Pinterest and
Slideshare in that you assemble content (original
and curated) including web pages, files, images
and video that then become embeddble and
sharable on social networks. Essentially,
LookBookHQ is a way to make your content
marketing more visual. Content is displayed in
what looks like a Pinterest board. You can
annotate images within it and connect them to
each other.
http//lookbookhq.com/content/
5What it is Like Flipboard or Slideshare on your
own domain name. Uberflip is responsive-design
curator feature for content in just about every
format from video to social to PDF that can be
published as a hub. Conversion functionality is
built into the hub, with customized call to
actions. This is a great example of a platform
that will help a brand create a best answer hub
for a topic they want to be known for.
http//www.uberflip.com
6What it is A Journalist Marketplace Connects
brands with access to a large pool of newspaper
and magazine journalists including management
tools for content creation, workflow and payment.
Offers a freelancers a place to catch extra work
and brands a combination of talent network,
content creation tools, workflow tools,
publishing, sponsorship and distribution features.
https//contently.com
7What it is Influencer and Content Discovery,
Engagement Little Bird is a platform that helps
companies find, engage and subscribe to real
influencers on any given topic.
http//www.getlittlebird.com
8What it is A real-time content distribution and
engagement platform Shifts conversion from the
brand site to the content itself using an upload
once, share anywhere approach. Includes a
dashboard that offers channel specific analytics
that let you know who is reading your content,
which channels they came from, what else they
have read and any insights they share. Also
includes an engagement dashboard for nurturing
and direct interaction.
http//dynamicsignal.com
9What it is Facilitates Employee Sharing of
Content Standardizes, prioritizes content and
messaging and offers employee level analytics.
Identifies who is representing the brand on the
social web, supports content suggestions to
employees for sharing and analytics for
performance optimization. Helps alleviate
employee concerns about what to share, what to
say and whether what theyre doing has impact.
https//www.addvocate.com
10What it is Platform for Recruiting, Mobilizing,
And Recognizing Brand Advocates Platform for
building an advocate community though
ramification customers complete challenges to
earn points and recognition. Integrates with CRM,
social networks and marketing automation
platforms.
http//influitive.com
11What it is A/B and Multivariate Testing
Tool Very easy to use testing tool. Test
anything from button colors to order of assets,
offer copy and many other variables. Track
engagement, clicks, conversions, sign ups, or
anything else. No coding abilities needed but if
you have them, it can be customized even further.
https//www.optimizely.com
12What it is Competitive Intelligence Platform
For a Competitors Ads and Content TrackMaven
shows how each piece of content is performing
across paid, owned, earned media in real time.
Create alerts, easy competitor tracking set up,
provides one feed for every one of your
competitors content marketing channels.
http//www.trackmaven.com
13 FF-107, Abhishree Adroit, Nr. Swaminarayan
Mandir, Mansi Circle, Vastrapur, Ahmedabad -
380015 Gujarat, India.
91 79 40307527
sales_at_technoinfonet.com
www.technoinfonet.com