Growth Hacking Techniques 2015

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Growth Hacking Techniques 2015
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About Growth Hacking
Growth hacking has changed the game for todays
marketers. However, a lot of people are confused
as to what growth hacking actually is. Sure, its
different from traditional marketing, but how,
and why? And what does it all mean?
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1. Start a blog
Wait, give me some real techniques, youre
thinking. Actually, Im serious about this. A
blog is an essential tool in the growth hackers
toolbox.
But dont let the word blog throw you off. What
Im aiming at is a full-fledged content-marketing
effort. Growth hacking runs on the engine of
content. Youve heard it so many times it makes
you nauseous Content is king.
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2. Guest post
As marketers should know by now, traditional
linkbuilding is history. Gone are the days when
you could rustle up a few linkbacks after sending
some emails and pulling a few strings.
Its called guest posting. Even though it irks
the powers that be, it still works. As long as
youre creating high-quality content on
high-quality sites, youll get the high-quality
growth that you deserve.
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3. Build Your Personal Brand
Growth hacking is enhanced by personal
branding. Todays top growth hackers are
well-known people like Elon Musk, Richard
Branson, Tim Ferriss and Jeff Bezos. These
entrepreneurs didnt approach growth like a
typical CMO. They hacked their way in, creating
massive disruptions as they did so.
If you can become a small-time celebrity in your
own right, then youre already positioned to
start killing it with growth hacking.
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4. Harvest Email Addresses
Email is the number one lead generation
technique, with three times as many active users
than all the social-media users combined. Its 40
times more effective than Facebook and Twitter.
Email marketing has three times the purchase
potential of social media, and pulls in average
orders that are 17 percent higher. Even though
its one of the oldest digital marketing
channels, its still the best. And its still
growing.
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5. Really Understand Your Data
Just because growth hacking has the word hack
in it, doesnt mean that its sloppy or
haphazard. Growth hacking is obsessively focused
on data.
Data leads the way in the growth-hacking
environment. Its crucial that you understand key
performance indicators (KPIs), viral
coefficients, multivariate testing, CACs, LTVs,
and other jargony metrics.
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6. Hire A Growth Hacker
Growth hacking has become this big, bloated and
misunderstood field. Hire a growth hacker.
Before you go Craigslist-happy with a job ad, do
a reality check. Growth hackers dont grow on
trees. Growth hackers have become as common as
the self-proclaimed social media gurus
littering the Twitter landscape. People like to
use the word growth hacker in their LinkedIn
title, because it sounds trendy and they attended
a webinar on it.
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Contact US
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380015 Gujarat, India. Phone [phone]
sales_at_technoinfonet.com
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