Growth Hacking For B2B Companies

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Growth Hacking for B2B Companies
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Best Practices in B2B Growth Hacking
If you can build this into your product like a
consumer app, business models that werent ever
possible, become growth machines. VCs would start
to throw money at you like youre some kind of
Marc Benioff and Mark Zuckerberg mix. Youre
able to go into a market where no salesperson has
gone before, and potentially, as seen by
Atlassian, use this approach all that way to
100M in revenue. The below are some best growth
hacking practices taken from a cross-section of
the some of the best B2B startups out there.
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1. Inbound Marketing
The principle behind inbound marketing is to give
the people who would be your potential customers
free stuff to figure out WHO they are.
Think about it. If you dont have a product that
can be used by 10 or even 1 of the population,
finding who who you should spend your limited
time and resources on is a huge challenge. Dont
just blog. Write targeted content for your
audience and to help reach out to influencers.
Offer a freemium version of your product that
your customer is going to be interested in.
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2. Self-service
Self-service is allowing your users to sign up
and even start using your product without any
help.
Sounds similar to a consumer product, right? And
the goals here are similar. Focus on decreasing
friction during the sign up process and create an
onboarding process that teaches your customer. If
youre in sales at Atlassian, Box or Yammer, its
a much easier pitch to a tell Fortune 500 company
that 5 of their employees are already use you.
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3. Emphasis on UI/UX
If youve used Google analytics, you know how
tough the product is to wrangle and get out
actionable information. A strong focus on UI/UX
helps you all along the lean marketing funnel,
from acquisition all the way to revenue.
These days, almost every potential business
stakeholder is also a consumer. Theyve already
been trained to engage with online and mobile
products. On top of this, pioneers like
SalesForce and Box have made external storage an
option for small, all the way to large enterprise
companies.
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4. Network effect
The network effect allows users to do the work
for you in finding and retaining new users. The
key question here is what can your product do to
incentivize someone to invite others into your
product and improve its value?
Lenndo uses social graph APIs like Facebook and
LinkedIn as well as the address books Gmail,
Yahoo and Hotmail to invite new users which
creates the one to many referral mechanism which
makes their product viral.
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5. Create An Authentic Community
Building an authentic community gets users who
can talk enthusiastically about your product and
act as your sales people. This doesnt
necessarily have to just be online. Companies
like SendGrid, 10gen and Twilio make an effort to
have community evangelists representing the brand
on the ground as well as the web.
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Contact US
Techno Infonet
FF-107, Abhishree Adroit, Nr. Swaminarayan
Mandir, Mansi Circle, Vastrapur, Ahmedabad -
380015 Gujarat, India. Phone [phone]
sales_at_technoinfonet.com
http//www.technoinfonet.com