Do you need a niche?

1
Do You Need A Niche?

• Why is niching a time saver for you and how to
  select a niche.

2
Biggest Objections to Niching

• FEAR of
• limiting customers -turing paying customers away
• running out of customers in the niche

3
Tackling those objections...

• Turning Customers Away
• You can still work with a client even if they are
  not in your niche.
• Niching does not mean exclusivity - it means focus

4
Running out of customers...

• Your niche is very unlikely to run dry
• There are millions of people in most niches
• Even if you feel you have exhausted your niche,
  you can then start a new one - niche doesnt mean
  forever

5
Advantages of having a niche

• Saves you
• Time
• Money
• Energy

6
Advantages of having a niche

• A laser focused niche means
• You can create clear messages that speak directly
  to your audience
• You can hang out on the social media that your
  audience prefers

7
Advantages of having a niche

• A laser focused niche means
• You can create content that appeals directly to
  your audience
• You can focus your efforts in a few areas instead
  of every where

8
Good niche Better customers

• When you have a niche
• You can keep customers who dont want what you
  have from wasting your time
• People can opt out if they dont need your
  service

9
Your niche will define your

• content - you will create what appeals to your
  audicence

10
Your niche will define your

• Social Media Platform -you only need the platform
  the is most appealing to your audience

11
Big companies use niches

• Giants like Nike and Walmart use niching so they
  dont have to market to the whole world. They
  know it makes sense.

12
Having a defined niche helps you get found.

• Being a health coach among a sea of health
  coaches is one sure way to get lost.
• Being a health coach that works exclusively with
  post-gastro surgery women is a way to stand out.

13
How to Choose Your Niche

• Consider what problem you solve.
• Research the type of people who would most
  benefit from your solution.
• Get to know this persona - what they like, where
  they hang out, etc.

14
How to Choose Your Niche

• Think about the people who you can empathize
  with.
• Whose shoes can you put yourself in and totally
  understand their feelings?

15
How to Choose Your Niche

• What have you done to solve your primary problem
  yourself?
• Who is most like you that could benefit from the
  same steps you took?

16
How to Choose Your Niche

• Think outside the box - who else could benefit
  from your solution that is in a totally different
  industry than you are?

17
How to Choose Your Niche

• Brainstorm as many ideas as you can.
• Then pick the niche that you are most excited
  about and that you feel you could most connect
  with.

18
RESOURCES

• For more help with selecting and researching a
  niche get NICHE POWER on Amazon
• Get it here today.
• http//www.amazon.com/dp/B00PM98VSC