How Responsive Design Can Help your Website – Techno Infonet

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How Responsive Design Can Help Your Website
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(No Transcript)
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1. Recommended By Google
Since Google is the primary search engine to
impress with your website, it is smart to follow
what Google loves. Google not only recommends
Responsive Web Design (RWD) as the best way to
target mobile and tablet users, and also favors
mobile-optimized sites when presenting results
for searches made on a mobile device. This is
especially true when mobile users search for
local services. Its important to note more
searches are originated on mobile devices.
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2. One Website, Multiple Devices
Providing a great user-experience across multiple
devices and screen sizes is the most appealing
and most critical aspects of responsive web
design for todays uber mobile world. Take the
following example. I search for a birthday gift
on my smartphone during a break at work. I then
continue researching this product on the same
site on my MAC when I get home.
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3. Easier to Manage
Having a separate desktop and mobile site
requires having separate Google Adwords
campaigns, SEO campaigns and separate Google
Analytics reports. Managing one site is of
course, far easier than managing two sites.
There can be an argument made for multiple sites
though, such as having a mobile-specific Adwards
and SEO strategy, such as optimizing for keywords
that are more likely to be searched when someone
is on their smartphone.
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4. Positive User Experience Is Key
If a user lands on your mobile website and is
frustrated or doesnt see what they are looking
for, according to Googles Think Insights on
Mobile, theres a 61 chance they will leave and
go to a different website. Data shows a positive
experience with your responsive website a user is
67 more likely to buy a product or use a service.
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5. Blogging and Social Activities Bring Mobile
Visitors
If youre like most smart Inbound Marketers and
incorporate blogging and social media in your
strategy, you have most likely been seeing
increased mobile traffic. A recent study by
ComScore cites that 55 of social media
consumption happens on a mobile device. SHOCKER!
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6. Responsive Design is Preferred for SEO
Typically, Responsive Websites perform better and
are easier to maintain. One thing not mentioned
above is that a challenge of having a separate
mobile site is that you will need to build the
authority of this site from scratch, and who
wants to go to that extra trouble?
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7. Responsive Helps Combat a High Bounce Rate
Even if your regular website is sitting pretty in
search results, if it looks and performs like
crap on my tablet or smartphone, bounce rate will
be a big problem. Non responsive websites will
suffer from a high bounce rate if the content is
too stripped down, or just plain clunky and too
challenging to work with compared to the content
offered on the main/desktop site. Google will
naturally interpret this high bounce rate as a
sign that a website irrelevant, which will lead
to your drop in rankings, which is why we dont
see mobile versions of sites ranked high.
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8. A Speedy Responsive Website is Key
The content per page on a mobile or tablet device
should load in under 1 2 seconds according to
the Google PageSpeed Developers standards. Im
not sure how possible that is when loading a
desktop website on a mobile device. I havent
timed it, and I can tell you that I dont wait
long before I close the window.
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9. Responsive Adapts to Future Devices
As alluded to earlier, the benefit of responsive
design is that the size of the template is
designed based on screen size not device.
Obviously, regardless of what size screen someone
is viewing your website it will display properly
for that screen size. Unless, there will be a
worldwide movement to standardize on one screen
size, responsive design is here to stay. Having a
mobile website is no longer just a nice feature
or after thought.
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10. Responsive Design saves you money
Have you ever heard the saying You get what you
pay for? There is a reason that saying still
lives today and applies to Responsive design.
Sure, a complicated, well crafted, responsive
design could be expensive to develop or implement
(Unless you select one of the 1000 options
available for WordPress websites), but once
published, you can maintain it quite easily. This
is much more economical to maintain one site
rather than multiple sites, wouldnt you agree?
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