Alcoholic Beverages Market - Growth Analysis

1
Global Consumer Trends and Key Consumer Targets
in Alcoholic Beverages
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2
Global Consumer Trends and Key Consumer Targets
in Alcoholic Beverages

• Summary
• Global Consumer Trends and Key Consumer Targets
  in Alcoholic Beverageshelps companies to develop
  competitive advantages across the whole of the
  supply chain by boosting their understanding of
  consumer motivations. This means that they can
  align their products and marketing campaigns with
  the most pertinent consumer need states across a
  wide variety of diverse markets.
• Researcher's comprehensive trend framework is a
  toolkit companies can use to identify the most
  important consumer behaviors currently driving
  their market, and decrease the risk of aligning
  products with need states that are not
  influential on actual behavior.
• Researcher's trend framework covers nine
  mega-trends and 20 trends, with consumer data
  analyzing the influence of these trends across 10
  key countries, and identifies the key age,
  gender, wealth, and leisure time groups for each
  trend.

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3
Global Consumer Trends and Key Consumer Targets
in Alcoholic Beverages

• Key Findings
• Irrespective of industry, size of brand,
  heritage, or market share, it is crucial that all
  brands keep ahead of consumer trends. In recent
  years there have been a number of publicized
  failed launches from the biggest brands because
  they did not recognize evolving consumer need
  states.
• The needs of consumers in developed economies
  will continue to be shaped by indulgence and
  experience. Manufacturers must also respond to
  the increasing desire for smaller-scale
  production, driven by the popularity of the craft
  movement, with an emphasis on quality and
  transparency.
• Emerging economies present the most attractive
  opportunities for growth in terms of value, and
  meeting the differing needs of consumers in
  emerging economies is vital in regards to
  increasing sales.
• Inquire more on this report _at_ http//marketreports
  store.com/inquire-before-buying/?rname3642 .

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4
Global Consumer Trends and Key Consumer Targets
in Alcoholic Beverages

• Reasons to Buy
• Researcher's comprehensive trend framework is a
  toolkit companies can use to align their products
  and marketing campaigns with the most pertinent
  consumer need states, and decrease the risk of
  aligning products with need states that are not
  influential on actual behavior.
• Irrespective of industry, size of brand,
  heritage, or market share, it is crucial that all
  brands, irrespective of position, keep ahead of
  consumer trends. This report marries theory with
  practice, providing both a comprehensive
  conceptual understanding of consumer behaviors,
  and recommended actions and product examples to
  show how these trends should be targeted.
• Complete reports is available _at_
  http//marketreportsstore.com/global-consumer-tren
  ds-and-key-consumer-targets-in-alcoholic-beverages
  / .

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5
Global Consumer Trends and Key Consumer Targets
in Alcoholic Beverages

• Synopsis
• Global Consumer Trends and Key Consumer Targets
  in Alcoholic Beverages is a toolkit companies
  can use to identify the most important consumer
  behaviors currently driving their market, and
  decrease the risk of aligning products with need
  states that are not influential on buying
  behavior. This toolkit provides
• A framework of nine mega-trends and twenty trends
  that capture the key need states driving consumer
  markets
• Quantification of how important each trend is in
  10 key countries
• Identification of key consumer groups for each
  trend, including key age groups, gender and
  wealth group
• An evaluation of the consumer behaviors driving
  each trend, providing a unique level of
  granularity to the trend framework
• Buy the copy of this report _at_ http//marketreports
  store.com/purchase?rname3642 .

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6
Global Consumer Trends and Key Consumer Targets
in Alcoholic Beverages

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